Fashion Communication Certificate

Fashion is not something that exists in clothes only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.
— Coco Chanel

What is fashion? Who decides what’s fashionable and what isn’t? What’s in or what’s out? 
Fashion is whatever can fascinate, enchant and stand out from the crowd, by touching the emotions of large audiences. A restaurant, a gadget, a bag, a piece of furniture, a lifestyle can be fashionable or out of fashion…fashion is by definition something very fragile and liable to change rapidly and unpredictably like a spell and those able to keep it going are like magicians ruling the world of style with their wands. 

21st century magicians cast their spells and dictate trends through the use of visual language and new media: the most talented are those able to put fashion in connection with art, cinema, music, marketing, society and design stories, images, symbols and icons that are perceived as unique and outstanding; the most powerful, on the other hand, are those who have built communities of loyal followers and know how to influence consumers’ perceptions and responses through the use of social media and viral marketing tools. 

It is hard to call them now only bloggers, they are themselves brands perceived as absolute icons of style and class, able to spot and set new trends. Italy has reconfirmed to be a talent pool in the digital age and many of the most successful digital influencers worldwide owe their reputation either to their Italian roots or to the inspiration they draw from the Made in Italy Brand. 


FALL 2018: DEC 3 - DEC 21

SPRING 2019: APR 8 - APR 26

Program Rationale

At BAU International Academy of Rome, you will learn the essentials of fashion writing, image and brand design, digital PR and social media management, new apps and metrics for successful trend-spotting/setting and how to brand yourself.

Creative labs and real life simulations under the supervision of Fabiola Cinque (Journalist and leading expert of Made in Italy, Fashion Communication and New Trends) will be combined with testimonials by keynote influential bloggers, journalists, specialists of digital fashion and in-company visits.

This course can suit a variety of interests and participants’ profiles and be designed for marketing and communication students who want to understand more about fashion in the digital age or for bloggers and start-up entrepreneurs who want to become influential trend-spotters and trend-setters in any sector. 

Upon successful completion of this course, participants will be able to:

- understand emerging trends in branding corporate image and identity

- understand emerging trend in event design

- assess effective digital marketing strategies and communication techniques for the selected field of specialization

- develop an integrated marketing plan in the selected field of specialization 

Tailor your learning experience

This certificate requires 42 contact hours. Contact us to know more about promotional prices and scholarships available through the BAU Foundation, and to customise your program. 

Non european applicants are strongly suggested to complete the enrollment process at least 40 days before the beginning of the selected course. 

  • Minimum number of participants to activate the certificate: 15 students 
  • Accommodation can be arranged upon request  

Tuition fee: 1200 € 

Application fee: 150 € that will not be refunded in case of visa denial

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