ART & MEDIA [42H from 15 JULY to 27 JULY ]

Keywords: Media for Communication, Visual Storytelling, Corporate Identity Design

CONTENTS

- News Production, Advertising and the Public of Art

- From mass media to new media: Online identity, free knowledge, new trends

- Impact of Information society and Augmented Reality on Art

- Marketing Techniques and Integrated Mkt Communication for Art & Cult. Students will present a digital marketing Project for a case study in the Industry of Art, Design or Culture