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Italian Brands & Luxury Certificate 

The Italian experience 
This certificate is focused on the critical success factors of the Italian fashion and luxury sector, an area where Italians have faced the challenges posed by globalization and recurring economic crises by optimizing product portfolios, shifting into new markets and increasing the perceived value of customer service. 

Labs of creativity and design will be combined with classes, in-company visits and guest speakers lectures aimed to provide an exclusive educational program deep inside the fashion and luxury Made in Italy, which covers a huge variety of products, from textiles, haute couture, shoes and jewelry to yachts, cars, home furniture, food, hospitality and tourism services. 

3 AMERICAN CREDITS, 6 ECTS CREDITS

Option 1: Learn how to complete this certificate in 10 days, inside Italian luxury


DAY 1

  • Arrival, accommodation and welcome greetings 


DAY 2

  • The structure of the Italian economy, firm size, business models and major global challenges for the fashion and luxury sector: focus on business and management theories


DAY 3

  • What Luxury is about? Case study 


DAY 4

  • Supply chain management and international business: success story 


DAY 5

  • Luxury and Brands. Guest Speaker and business simulation 


DAY 6

  • In-company visit


DAY 7

  • In-company visit 


DAY 8

  • Wrap-up and city tour 


DAY 9

  • Team Project presentation: participants will apply theories and concepts discussed in class 


DAY 10

  • Departure 

Option 2: Learn how to complete this certificate in a 3-months session, inside Italian luxury

WEEK 1

  • Introduction to the concept of Italian entrepreneurship 


WEEK 2

  • Crafting and entrepreneurial strategy
  • Entrepreneurial mind and characteristics of the Italian entrepreneur in the luxury sector 


WEEK 3

  • Entrepreneurial process: from business idea to a new venture creation in the luxury sector 


WEEK 4

  • Business models and business plans in the luxury sector 


WEEK 5

  • Venture formation process
  • Product design, development
  • Marketing and sales
  • The Italian Micro-multinationals in the luxury sector vs challenges imposed by globalization and recurring crisis 


WEEK 6

  • Mid-term exam 


WEEK 7

  • Entrepreneurial resources
  • Finding and acquiring resources
  • Managing entrepreneurial resources in the luxury sector
  • Shifting into new markets
  • Technology, creativity and design: intellectual property issues in the luxury sector 


WEEK 8

  • Distribution channels management in the luxury sector
  • Consumer and market segmentation techniques in the luxury sector 


WEEK 9

  • Brand management in the luxury sector
  • Sustainability and corporate responsibility issues
  • The Luxury paradox
  • Art, exclusivity and emotions in the 21st century luxury experience 


WEEK 10

  • Digital Image management in the luxury sector. Intellectual property issues 

 
WEEK 11

  • Group Assignments and Students’ Idea Presentations 


WEEK 12

  • Final Project presentation
     

Tailor your learning experience

This certificate requires 42 contact hours and can be completed in 10 days, 2 weeks or in a 3-month period combined with other certificates. Contact us to know more about the scholarships available through the BAU Foundation and to customise your program. 

Certificate intakes are available every 2nd week of the month and applicants, especially non european, are strongly suggested to complete the enrollment process at least 40 days before the beginning of the selected course. 

  • Minimum number of participants to activate the Certificate: 15 students 
  • Accommodation can be arranged upon request 

Tuition fee: 1.200 € 

Application fee: 150 € that will not be refunded in case of visa denial
 

View the Certificate Calendar and book your option! >>>