Viral Marketing for Start-ups Certificate
Content is King, Distribution is Queen
99% of content on Youtube never gets more than 1.000 views, only 0,01% of videos can hit the 1M threshold and those who can do it offer an amazing return on investment, thus representing the most appreciated advertising and communication technique, particularly by small companies and start-ups. Students joining this certificate will learn how to become Jedi of Video Advertising, produce a branded video content and make it viral in the Social Web, thus gaining valuable skills and knowledge of one of the fastest growing segment in the digital communication area. At the end of the course, they will master the “10 commandments of video advertising” based on the results of the research conducted by a leading company in this sector, Teads.tv, which has been working in the past seven years launching +9.000 campaigns, in 83 countries, for most of the Fortune 500 brands. producing videos such as Evian “Baby & Me” or VW “The Force”.
What will I learn?
Contents will be taught with a very hands-on approach and cover the use of new platforms such as Vine and Hyperlapse and innovative metrics to assess media performance such as Affdex, which can detect and predict emotions raised by videos through facial signs recognition, thus providing invaluable insights into the final user decision making process and consuming behavior.
Option 1: Learn how to complete this certificate in 10 days, inside viral marketing
DAY 1
- Arrival, accommodation and welcome greetings
DAY 2
- Golden Rules for a viral Hit
- Best practices analysis
DAY 3
- How to produce a branded content, how to use software video editing
- Simulations
DAY 4
- Advanced content distribution techniques, Viral seeding and Social video Advertising
DAY 5
- Brainstorming session and storyboard
- Students start their own video production
- How to detect emotions through facial signs
DAY 6
- Unfolding the potential of social media. Integrated marketing communication techniques
DAY 7
- Draft presentation and discussion. Feedback from peers
DAY 8
- Wrap-up and city tour
DAY 9
- Video Presentation
DAY 10
- Departure
Option 2: Learn how to complete this certificate in a 3-months session, inside viral marketing
WEEK 1
- Introduction to the Web Communication: the 6th power
- People are the Brand
- Web 2.0 and User Generated content vs Traditional Media
WEEK 2
- Online Branding, Brand Image vs Reputation
- Word of Mouth and Communication P2P
WEEK 3
- Buzz Marketing, from early adopters into opinion leaders
- Video Seeding, platforms and buzz legends
WEEK 4
- Ethical Issues in social media communication
WEEK 5
- "Content is King, distribution is Queen": how to trigger viral communication
- Case studies analysis
WEEK 6
- Mid-term exam
WEEK 7
- Financing creative ideas and start-ups in the new economy
- How to sell and protect your ideas in the new economy
- Case studies
WEEK 8
- Viral Videos and branded content production
- How to create a brand identity with MVP
WEEK 9
- Video editing software
- Analyzing viewers’ feedback based on facial expressions
WEEK 10
- Group Assignments and viral campaign simulations
WEEK 11
- Projects fine tuning
WEEK 12
- Final project presentation
Tailor your learning experience
This certificate requires 42 contact hours and can be completed in 10 days, 2 weeks or in a 3-month period combined with other certificates. Contact us to know more about the scholarships available through the BAU Foundation and to customise your program.
Certificate intakes are available every 2nd week of the month and applicants, especially non european, are strongly suggested to complete the enrollment process at least 40 days before the beginning of the selected course.
- Minimum number of participants to activate the certificate: 15 students
- Accommodation can be arranged upon request
Tuition fee: 900 €
Application fee: 150 € that will not be refunded in case of visa denial