Viral Marketing for Start-ups Certificate  

Content is King, Distribution is Queen 
99% of content on Youtube never gets more than 1.000 views, only 0,01% of videos can hit the 1M threshold and those who can do it offer an amazing return on investment, thus representing the most appreciated advertising and communication technique, particularly by small companies and start-ups. Students joining this certificate will learn how to become Jedi of Video Advertising, produce a branded video content and make it viral in the Social Web, thus gaining valuable skills and knowledge of one of the fastest growing segment in the digital communication area. At the end of the course, they will master the “10 commandments of video advertising” based on the results of the research conducted by a leading company in this sector, Teads.tv, which has been working in the past seven years launching +9.000 campaigns,  in 83 countries, for most of the Fortune 500 brands. producing videos such as Evian “Baby & Me” or VW “The Force”. 


What will I learn?  
Contents will be taught with a very hands-on approach and cover the use of new platforms such as Vine and Hyperlapse and innovative metrics to assess media performance such as Affdex, which can detect and predict emotions raised by videos through facial signs recognition, thus providing invaluable insights into the final user decision making process and consuming behavior. 

3 AMERICAN CREDITS, 6 ECTS CREDITS 


Option 1: Learn how to complete this certificate in 10 days, inside viral marketing


DAY 1

  • Arrival, accommodation and welcome greetings 


DAY 2

  • Golden Rules for a viral Hit
  • Best practices analysis 


DAY 3

  • How to produce a branded content, how to use software video editing
  • Simulations 


DAY 4

  • Advanced content distribution techniques, Viral seeding and Social video Advertising 


DAY 5

  • Brainstorming session and storyboard
  • Students start their own video production
  • How to detect emotions through facial signs 


DAY 6

  • Unfolding the potential of social media. Integrated marketing communication techniques


DAY 7

  • Draft presentation and discussion. Feedback from peers 


DAY 8

  • Wrap-up and city tour


DAY 9

  • Video Presentation


DAY 10

  • Departure

Option 2: Learn how to complete this certificate in a 3-months session, inside viral marketing


WEEK 1

  • Introduction to the Web Communication: the 6th power 
  • People are the Brand 
  • Web 2.0 and User Generated content vs Traditional Media 


WEEK 2

  • Online Branding, Brand Image vs Reputation 
  • Word of Mouth and Communication P2P 


WEEK 3

  • Buzz Marketing, from early adopters into opinion leaders 
  • Video Seeding, platforms and buzz legends 


WEEK 4

  • Ethical Issues in social media communication 


WEEK 5

  • "Content is King, distribution is Queen": how to trigger viral communication 
  • Case studies analysis 


WEEK 6

  • Mid-term exam 


WEEK 7

  • Financing creative ideas and start-ups in the new economy 
  • How to sell and protect your ideas in the new economy 
  • Case studies 


WEEK 8

  • Viral Videos and branded content production 
  • How to create a brand identity with MVP 


WEEK 9

  • Video editing software 
  • Analyzing viewers’ feedback based on facial expressions 


WEEK 10

  • Group Assignments and viral campaign simulations 

 
WEEK 11

  • Projects fine tuning 


WEEK 12

  • Final project presentation 

Tailor your learning experience

This certificate requires 42 contact hours and can be completed in 10 days, 2 weeks or in a 3-month period combined with other certificates. Contact us to know more about the scholarships available through the BAU Foundation and to customise your program. 

Certificate intakes are available every 2nd week of the month and applicants, especially non european, are strongly suggested to complete the enrollment process at least 40 days before the beginning of the selected course. 

  • Minimum number of participants to activate the certificate: 15 students 
  • Accommodation can be arranged upon request  

Tuition fee: 900 € 

Application fee: 150 € that will not be refunded in case of visa denial
 

View the Certificate Calendar and book your option! >>>