“From the Idea to the Product”
Are you born to be an artist…or an entrepreneur?
It is a common preconception that Art and Science belong to parallel universes, despite of the fact that when it comes to decision making and problem solving, the human brain does not process information by algorythms ...
The contamination of Art and Science has proved to be successful in many domains over the centuries and it has reached its peak in the Renaissance, that infact has always been a model for innovation, “even better than Silicon Valley today”, in the opinion of researchers such as Eric Weiner.
As the debate about how to classify Management and Entrepreneurship, whether in the field of Sciences or in the field of Arts, has been endless and still left unsolved, and in the meantime generations and generations of people get stuck in this dilemma and sometimes, even lost, when they have to make a decision about their career…this year we will give our contribution to the research on this topic with a Certificate Program created in collaboration with Campus Citta’ del Sapere and Centro Sperimentale di Arte Contemporanea IS.Ca.PI, which aims at providing a full immersion experience in the daily life of the Renaissance Artist.
This Certificate is based in Tuscany, and will be conducted as a rich travelling program of classes, seminars, labs, visits to galleries, foundations and ateliers with experts of Art, designers, artisans and artists working in small settings where participants will experience the atmosphere of Botteghe d’Arte, the small workshops where the concept of Made in Italy was originally born during the Renaissance. Seravezza, Stazzema, Querceta, Pietrasanta and Forte dei Marmi will be the stages of this artistic journey on the footsteps of Leonardo da Vinci and Michelangelo.
You can tailor this Program up to your preferences, by selecting one of these options:
JOIN THIS PROGRAM IF:
- you are a student of Architecture, Design, Liberal and Fine Arts, Communication, Advertising, Business, Management, Cinema and Scenography
- you want to understand key factors of the mindset behind Art and Design Made in Italy, how to apply business methodologies to the Arts and Culture and how creativity can foster business innovation
- meet and work with real artists, artisans and experts of national and international reputation active in the District of Marble, which has been renowned since the age of the Renaissance to be a unique creative hub of cultural, industrial and business innovation
- experience the daily life and the mindset of the Renaissance Artist and travel backwards in time