SUMMER CERTIFICATE

“From the Idea to the Product”

Are you born to be an artist…or an entrepreneur?

It is a common preconception that Art and Science belong to parallel universes, despite of the fact that when it comes to decision making and problem solving, the human brain does not process information by algorythms ...

The contamination of Art and Science has proved to be successful in many domains over the centuries and it has reached its peak in the Renaissance, that infact has always been a model for innovation, “even better than Silicon Valley today”, in the opinion of researchers such as Eric Weiner.

As the debate about how to classify Management and Entrepreneurship, whether in the field of Sciences or in the field of Arts, has been endless and still left unsolved, and in the meantime generations and generations of people get stuck in this dilemma and sometimes, even lost, when they have to make a decision about their career…this year we will give our contribution to the research on this topic with a Certificate Program created in collaboration with Campus Citta’ del Sapere and Centro Sperimentale di Arte Contemporanea IS.Ca.PI,  which aims at providing a full immersion experience in the daily life of the Renaissance Artist.

PROGRAM STRUCTURE

This Certificate will be conducted as a rich multisciplinary program of classes, seminars, labs, visits to galleries, foundations and ateliers with experts of Art, designers, artisans and artists working in small settings where participants will experience the spirit of “Botteghe d’Arte”, the small workshops where the concept of Made in Italy was originally born during the Renaissance. The district of Marble in Tuscany will be the stage of the last step of this artistic journey, a 2 week Studio Design traineeship on the footsteps of Leonardo da Vinci and Michelangelo.

You can tailor this Program up to your preferences, by selecting one of these options:

HISTORY OF MODERN ART

JULY 1 to JULY 13 / 42H

Keywords: Unfolding layers of Renaissance, History and Culture

- Pre and early Renaissance, the Garden of San Marco and the education of Michelangelo

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THE BUSINESS OF ART

JULY 1 to JULY 13 / 42H

Keywords: European Art with applications of Events Management

- From the mecenatism to the collectionism. The Art Market today and the star system

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ITALIAN FOR FOREIGNERS

JULY 15 to AUGUST 10 / 50H

Keywords: Daily use of the Italian Language

This course if for beginners and pre intermediate speakers to gain the ability to engage in basic to

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ART AND MEDIA

JULY 15 to JULY 27 / 42H

Keywords: Media for Communication, Visual Storytelling, Corporate Identity Design

- News Production, Advertising and the Public of Art

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ITALIAN DESIGN

JULY 15 to JULY 27 / 42H

Keywords: Art, Culture and Society, Italian Brands, Made in Italy brand

- Evolution of the concept of Design and Applied Arts

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RENAISSANCE STUDIO IN BOTTEGA

JULY 29 to August 10 / 60H

Keywords: Model Making, Visual Expression of Ideas

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JOIN THIS PROGRAM IF:

-       you are a student of Architecture, Design, Liberal and Fine Arts, Communication, Advertising, Business, Management, Cinema and Scenography

-    you want to understand key factors of the mindset behind Art and Design Made in Italy, how to apply business methodologies to the Arts and Culture and how creativity can foster business innovation

- meet and work with real artists, artisans and experts of national and international reputation active in the District of Marble, which has been renowned since the age of the Renaissance to be a unique creative hub of cultural, industrial and business innovation

-   experience the daily life and the mindset of the Renaissance Artist and travel backwards in time