HAPPY WOMEN'S DAY WITH SISTERS FONTANA!

Happy Women's Day from BAU Rome!

Today we want to celebrate the WOMEN'S DAY with a tribute to three special women “MADE IN ITALY “, who with their nipped waist dresses and full skirts, redefined 20th century femininity and provided a benchmark for the haute couture and the ready-to-wear, for many years to come: Fontana Sisters.

Everything started in 1936 at the railway station of Traversetolo, a small village near Parma. Zoe pushed by her self confidence, the experience gained  in Paris and the big dream to make her fortune in Rome or Milan, trusted the destiny with the task to decide her future: she took the first train departing from the tiny station of Traversetolo, without knowing the destination, if north or south, with the only solid determination to stop in the first biggest city on the road...the destiny decided for Rome.

In the capital city of the Italian aristocracy, Zoe worked as a couturier in the most famous ateliers of Rome serving clients such as Queen Elena and  Gioia Marconi Braga, who later became - with her circle of friends - one of the most enthusiastic supporters of the sisters..Working with full dedication and commitment, Zoe "the golden scissors" gained such a reputation that first of all invited Micol and Joanna to reach her...then, together again, the three sisters started gaining their own clients with simple but smart marketing solutions such as by sending their employees dressed up for lunch in the streets of Rome with the goal to come back with new clients interested to buy the same dress ...

The sisters' passion for women's elegance, accessories, embroidery, early renaissance style, silk and velvet, made their fortune when Hollywood discovered Italy and "la dolce vita" in the 1950s. A crucial event was the marriage of the Hollywoodian actors Tyrone Power and Linda Christian, whose wedding gown of white satin was designed by the sisters with a five-yard train fully covered with embroidery. The international press covered the event and a radiant Linda Christian in a fairy tale princess gown, made the name Fontana incredibly popular all of a sudden.

When in 1951 the sisters accepted the invitation of Giovanni Battista Giorgini to join  the first Italian fashion show held in Florence, at  Palazzo Pitti, their name was already known to the international jet set. That same year Micol Fontana was introduced by Tyrone Power to the Hollywood community and from that moment women such as Ava Gardner, Elizabeth Taylor, Margaret Trujillo (the Santo Domingo dictator’s wife who ordered Sorelle Fontana’s atelier 150 dress), Grace Kelly, Margaret Truman (President Harry S. Truman’s daughter), Jackie Kennedy, Soraya Esfandiary, Marella Agnelli (of the family that runs the Fiat), Maria Pia di Savoia, (one of the daughters of last king of Italy, Umberto of Savoia) became some of their regular customers. In the '60s the sisters’ love for the USA continued to deepen and upon request of the American market, they introduced a line of ready-to-wear clothes and accessories, such as furs, umbrellas, scarves, costume jewelry, and table linen

In her diary Micol - who was responsible for travelling and selling abroad, while Zoe was handling PR and Giovanna supervising work in the Roman atelier -  wrote that she felt more at home in America than in Italy and that it was the special connection with Hollywood, the international film industry and jet set together with the inspiration received from the daily routine of the American working women, to give their collections such an incredible popularity. On the other hand, the Fontana touch and ingenuity is uniquely inspired by a mix of tangibles and intangibles that you can only understand if you live in Italywalk in the Italian streets, think and eat Italian... think of some of their dresses that have been recognised timeless masterpieces of art, worth to be exposed in the Metropolitan Museums of NY, San Francisco, Venice ... , such as the scandalous "cassock dress" worn by Ava Gardner in the "Barefoot Contessa" that later inspired Mr Donati to design the dress that immortalized Anita Ekberg in her interpretation of Rome and "Dolce Vita".

The Bio of the 3 sisters provides a unique example of Women's entrepreneurship, achievements and dedication to what you are uniquely born for. 

Happy Women's day from the Eternal City!

ROME calls MOSCOW "The Modern School of Design".

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The WORLD IS YOUR CAMPUS - This is the motto of BAU Global, one of the largest Global Networks in the Education sector, including International Academy of Rome, the new BAU School of Architecture, Fashion, Design and Entrepreneurship in Italy.

Here in Rome we are happy to recruit and receive students from all cities, countries and continents, firmly pursuing our mission, that  has no borders.

In keeping with this goal we reserve special attention to building ties and expanding our collaborations with international partners, interested to offer specialization opportunities in the critical success fields of the Made in Italy Brand. And today we are proud to present you our new partner in Moscow (Russia): 

THE MODERN SCHOOL OF DESIGN

Experiment, Try and Create

The Modern School of Design is a Private Institution in the sector of lifelong learning and additional professional education, offering annual programs and short certificates in Design, applied to interiors, fashion, environment, landscape, graphics, advertising. Every year 200 students complete here their pathways in several design areas, and the School is especially committed to enhance their employment opportunities in the national and international marketplace, through special events  and collaborations with renowned experts of design, companies, organizations and institutions  worldwide, that can enrich their students' portfolio and experience with that mark of distinction and uniqueness that make the difference.

If you are in Moscow this Sunday, 5th of March, join the  FASHION SHOW organized by the School to present the collections of the best representatives of the last cohort of graduates. 

127030, Moscow, Suschevskaya 19-4, +7 (495) 787 63 52+7 (495) 220 71 36, www.designstudy.ru

 

“The Italian Genius Tour”. BAU International Academy of Rome meets Mukogawa Women's University.

 

The Italian Genius Tour organized by BAU International Academy of Rome for the Department of Architecture of Mukogawa Women's University  in collaboration with the Faculty of Architecture and Design of Bahcesehir University Istanbul, is touching the most important stations of the history of Italian Art and Architecture from the ancient Rome to the Renaissance and Baroque. The cities of Rome, Florence, Naples, Assisi and Arezzo are showcasing the beauty, the history and the culture that make the Made in Italy brand so reputable and successful all over the world: because it's unique relationship with history and tradition that provide an inimitable mark of distinction, both tangible and intangible, to whatever is "made in Italy".

BAU International Academy of Rome is  officially authorized by the Italian Ministry of Education and it is a reputable school that offers - also in collaboration with Italian and international institutions - specialization courses, Mini-Masters, MBA and pathways in the fields of excellence of the Made in Italy brand, such as Art, Architecture, Design, Luxury, Fashion, Food, Innovation, Experimential Tourism & Education.

"Italian Genius Tour": the Stations

DAY 1 Colosseum, Trajan’s Market, Marcello Theater, Casa dei Crescenzi, Foro Boario

DAY 2 The Caracalla area and the Appian way. San Paolo, Baths of Caracalla, Appia Antica, Acqua Claudia. Porta Maggiore 

DAY 3 Renaissance and Baroque in Rome, Santa Maria dei Miracoli, Piazza del Popolo, Santa Maria del Popolo, Spagna. The roman Baroque: San Carlo alle Quattro Fontane, St Andrew's at The Quirinal Santa Maria Maggiore

DAY 4 The Baroque and the ancient roman remains. the Pantheon. The Baroque: Navona square, Santa Maria della Pace Sant’ Agnese in Agone, San Luigi dei Francesi,  San Pietro in Montorio, Piazza Venezia, Campidoglio Santa Maria della Vittoria 

DAY 5 Day trip to Tivoli & Borghese Visit. Villa d’Este and Villa Adriana. Borghese tour 

DAY 6 The Vaticans Museums. Sistine Chapel and St Peter’s Dome, Castel St Angelo 

DAY 7 Day Trip to Pompei and Naples.The national archeological museum 

DAY 8 Day trip to Assisi and Arezzo with visit to Piazza Grande, San Francesco, Santa Maria della Pieve 

DAY 9 Trip to Florence, Santa Maria Novella, Santa Croce, The Duomo complex and  the Belltower

DAY 10  Florence and San Lorenzo church, Accademia Gallery, David of Michelangelo,  the Laurenziana library, the Accademia gallery.

 

WE WILL RESERVE FOR YOU ACCOMMODATION, PICK UPS AND TRIPS IN ALL THE STATIONS TOUCHED BY THE TOUR.

WHY "ETHICAL FASHION" TODAY?

Designers have their own distinct way of understanding the world,  “Artists and scientists operate in the physical world as it exists in the present; mathematicians operate on abstract relationships; designers treat as real what exists in a imagined future and show how the foreseen thing can be made” John Chris Jones, 1992 

As a matter of fact, designers can give a shape to an idea and are naturally born to anticipate times. This is a talent which belongs to people with an outstanding personality, unique identity, strong beliefs and passion for life. Italians are renowned in the world for their  passion for design,  which  is inspired by history, driven by a unique relationship with art, fueled by an outstanding ability to innovate and adapt tradition to new needs, enhanced by craftsmanship and traditional gestures. 

The bio of Ilaria Venturini Fendi, one of the most innovative designers and entrepreneurs in the fashion industry today, distinguished member of the BAU community in Rome, leading coach and mentor of  Minimaster in Fashion Design,  provides a valuable example of how a natural born Italian designer has innovated  the fashion industry - one of the industries most subject to change rapidly and unpredictably - with her passion for eternity, durability,  ethics and aestethics. "Things should be beautiful but also good": Ilaria tells the celebrity wish maker Simonetta Lein why Ethical Fashion is becoming the Rule (read interview).

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From Istanbul to Rome: “CREATIVE MINDS, CREATIVE CITIES”

“Made in Italy” Art, Heritage & Design through the eyes of the students of Bahcesehir University - Istanbul

The concept of this exhibition organized by BAU students to show their intensive journey of learning, experiencing, getting inspirations and creating in the Eternal city: a city in constant flux  where permanence, heritage and tradition have inspired our students to design museums, spaces and visuals able to connect historic layers, creative sectors, people with diverse interests, tangible and intangible.., around the history of Italian creativity and design. 

Best work will be awarded with the grant of an internship in the summer session. and 50% bonus on the enrollment fee will be available until the 10th of January 2017 to the best candidates for our MBA, certificates and Mini-Master programs in fashion design, luxury brands and placemaking.

When: 

21 Decembre 2016 at 6:30 PM
RSVP to info@baurome.com  or +39 06 56568872

Where:

BAU International Academy of Rome
Via IV Novembre 11, Roma 00187

Fuksas Cloud: the new congress center of Rome

From 8 to 11 december the Fuksas Cloud, the new congress center of Rome inspired by the clouds in the sky, will open its doors to the public.

Projected by da Massimiliano e Doriana Fuksas and launched on 29 october, the Fuksas Cloud is a work of extraordinary artistic value characterized by innovative solutions, an environmentally friendly approach and cutting-edge technologies. The project is based on 3 elements: the case, the cloud and the hotel.

The cloud is undoubtedly the most peculiar architectural element: the structure, with its extraordinary visual effect, floats in a case made of glass and steel. The case is 40 meters high, 70 meters large and 175 meters long. The complex has nearly 8000 seats and can host many kind of events. It includes a luxury hotel.

When

From 8 to 11 december 2016

9.00-19.00

 

Where

Viale Asia, 40-44

00144 Rome

 

Info

Fuksas Cloud

The 16th Art Quadriennale

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The 16th Art Quadriennale is an important exhibition dedicated to the most representative trends of Italian contemporary visual arts.

It is the result of a multiple vision entrusted to ten different curators selected through a call for project, each one of whom has developed an individual project of his or her own:

Simone Ciglia and Luigia Lonardelli (who submitted a joint project signed by both), Michele D’Aurizio, Luigi Fassi, Simone Frangi, Luca Lo Pinto, Matteo Lucchetti, Marta Papini, Cristiana Perrella, Domenico Quaranta and Denis Viva.

The projects as a whole envisage the presence of approximately 100 artists participating with works of a whole range of different kinds, accompanied by a full calendar of events.

The novel aspect of this 16a Quadriennale d'Arte lies in its conception and development as a kind of work in progress in the course of which different players will be called on to work together and to take each other's measure.
 

When

From 1 october 2016 to 8 january 2017


Where

Palazzo delle Esposizioni
Via Nazionale 194, Rome
 

Info

16th Art Quadriennale

Workshop: “Tailor-made design: between art and crafts” with Fabio Mazzeo

Design is now experiencing a new Humanism that brings each person back to the center of the project.

The designer is one of the last to witness the expression of one’s soul, working with the contents of the world that surround us. This lecture will explore the intense relationship between designers and users in the today's marketplace.

Fabio Mazzeo likes to define himself as “an admirer of those in search of imaginative power in everything”.

Architect, designer, creative mind, perfectionist, full of curiosity, Fabio is in constant search of innovative and cutting-edge solutions.

Exclusiva is an Italian company specializing in architectural and interior design, with wide experience in the creation of tailor-made works. Established in 2008, it has become a solid company with branches in Rome, Moscow, Abu Dhabi and Shanghai. As an international ambassador of the Italian style, Exclusiva has received numerous acknowledgements for its creations, most recently: the 2016 Europe Property Award, the 2015 International Design and Architecture Award, the 2015 Integration Awards, the 2015 Capital Elite China Award, the 2014 SBID International Design Award and the 2014 Golden Brick 2014 to name just a few, the last being the most sought-after Russian recognition for excellence.

When: 

16 november 2016 at 16:30

RSVP to info@baurome.com within november 15 to book your seat and attend the lecture.


Where:
 

BAU International Academy of Rome

Via IV Novembre 11, Roma 00187
 

Free entrance
 

Participants will receive a 5% bonus to enroll in the Mini-master in Interior Design and Placemaking starting on 6 february 2017. 

Ferragamo Museum: across art and fashion

The name of Salvatore Ferragamo is indissolubly associated with Made in Italy shoes. Born in 1898 near Avellino, a small town near Naples, he started to work as shoemaker. In 1915 he left for California where he started a successful business thanks to his Hollywood Boot Shop. When he was 29 he came back to Italy and moved to Florence. His business was more successful than ever. After his death, in 1960, his wife and sons went on leading the maison.

The Ferragamo Museum is a delight for fashion lovers. It is located at the ground floor of Palazzo Spini Feroni, a medieval palace built in 1289 and purchased by the city of Florence in 1846. It has been hosting the Ferragamo Museum since 1938.

Inside the museum there is a wide collection of shoes, exposed in rotation every 2 years according thematic criteria. There are also famous shoes created for Hollywood stars such as Marilyn Monroe, Greta Garbo and Audrey Hepbourn.

The museum promotes cultural events, exhibitions and contests to find new talents. It also support scholarships for young shoe designers.
 

Where

Museo Salvatore Ferragamo
Palazzo Spini Feroni
piazza Santa Trinità 5/R, 50123 Firenze

Info

Ferragamo Museum

“Cinecittà si mostra”: visit the Cinecittà Studios

“Cinecittà si mostra” is an event that celebrates the historic-architectural heritage of the Cinecittà Studios through exhibition itineraries. The visit starts from the historic entrance
in via Tuscolana 1055 (Rome) and continues through the beautiful park where you can admire scenic designs and sculptures. The experience gives you the chance of a guide tour inside the studios, through the monumental sets made for movies and national and international fictions.
Every exhibition path is realised in collaboration with professionals of cinema who curated the suggestive set-up.

When

The exhibition is open everyday (except tuesday)
from 9.30 to 19.30(the ticket office closes at 17.30)

Where

Cinecittà Studios
Via Tuscolana 1055, Rome

Info

Cinecittà si mostra >>>