Designers have their own distinct way of understanding the world, “Artists and scientists operate in the physical world as it exists in the present; mathematicians operate on abstract relationships; designers treat as real what exists in a imagined future and show how the foreseen thing can be made” John Chris Jones, 1992
As a matter of fact, designers can give a shape to an idea and are naturally born to anticipate times. This is a talent which belongs to people with an outstanding personality, unique identity, strong beliefs and passion for life. Italians are renowned in the world for their passion for design, which is inspired by history, driven by a unique relationship with art, fueled by an outstanding ability to innovate and adapt tradition to new needs, enhanced by craftsmanship and traditional gestures.
The bio of Ilaria Venturini Fendi, one of the most innovative designers and entrepreneurs in the fashion industry today, distinguished member of the BAU community in Rome, leading coach and mentor of Minimaster in Fashion Design, provides a valuable example of how a natural born Italian designer has innovated the fashion industry - one of the industries most subject to change rapidly and unpredictably - with her passion for eternity, durability, ethics and aestethics. "Things should be beautiful but also good": Ilaria tells the celebrity wish maker Simonetta Lein why Ethical Fashion is becoming the Rule (read interview).