Music Industry Workshop

BAU Jazz School with BAU International Academy of Rome present

A series of executive workshops in the Music Industry Sector taught in English by TOP Italian and International experts of communication, branding, event design and management and digital strategies.

If you are an artist, a musician and you want to learn more about to brand & “copyright” yourself, or if you want to master your career in the music industry as a press officer,  event or account manager, APPLY NOW, send your CV and motivation letter to info@baurome.com, Re: MUSICWORKS

 

First session available is fromNovember 27 to December 7

PROGRAM 1:

MUSIC INDUSTRY MANAGEMENT

by Alceste Ayroldi

DAILY TOPICS

28 November 15.00/18.00:  Introduction to the Music Indutry

a) Music as Performance

b) Music as a Text

 c) Music as a Place

29 November: 14.00/17.00;  Music and Technology

a) Creating Music (Creative work)

 b) Branding Music (Cultural branding)

 c) Defining Music (Genre)

d) Remixing Music

5 December, 15.00/18.00: Record Company Roles

a)     Executive producer

b)    Artistic producer

c)     A&R

d)    Others

6 december, 15.00/18.00:   

a) Major labels and Indie Labels

 b) The Records system

7 december, 14.00/17.00: Critical Issues in Music Management

b)  Booking    

c)   Tour management

d) Contract Law

e)   Copyright

 

PROGRAM 2:

NEW TRENDS IN EVENTS: HOW TO DESIGN UNIQUE EXPERIENCES

by Alceste Ayroldi

28 November 10.00/13.00:   

  a) Analysing Creativity

 b) Research the activities, choose the activity

 c) Design an event

d) Techniques and tools

29 november 10.00/13.00:   

 a) Create the most suitable team

 b) Find partners

c) Involve stakeholders in activities

d) Contracts/Negotiation Skills

5 december 10.00/13.00:       

a)  How to budget in events and seek funds

b)    Choose the location

c)     Planning comunication and advertising

d)    Press office

6 december 10.00/13.00:                 

a) The Virtual Enterprise   

7 december 10.00/13.00:        Final Case Study

 

Fee per 1 workshop:

500 euro, enrollment included

Special Fee for 2 workshops:

750 euro, enrollment included

Fee is to be paid to

BAU EDUCATION SERVICES SRL

Bank: Monte dei Paschi di Siena IBAN IT92P0103003271000061179440

SWIFT PASCITM1A37

WORKSHOPS will be conducted at BAU International Academy of Rome,

Via IV Novembre 114 00187 Rome: