Mini-Masters & Specializations
With Anna Fendi (read more >>>), the Italian fashion designer and entrepreneur who has made with her sisters the Fendi brand famous across the globe, students will have the exceptional opportunity to conduct an experimental application of all the latest key trends and discoveries in branding strategies to a wide range of luxury fields, from food to hospitality and restaurant business design.
With Ilaria Venturini Fendi (read more >>>), daughter of Anna Fendi, pluri-awarded fashion designer and creative social entrepreneur for her innovative practices demonstrated in the fashion sector, participants will learn how to apply the key trends of sustainable design and eco-luxury to the fashion industry. Ideal for stylists and designers who want to add an outstanding personal touch to their creations and learn to work with new, unusual or innovative materials.
This program is ideal for entrepreneurs, designers, visual experts and brand strategists who want to gain an exclusive knowledge of Made in Italy high quality materials, design culture, techniques and styles and learn how to design and create spaces able to listen to people’s needs. Classes will be taught by leading Italian designers and architects focused on new trends, innovative materials and emerging markets of the 21st century. Participants will learn how to ideate, prototype and test a space for retail, hospitality and wellness.
Learn how to seize the opportunities and challenges of the most dynamic markets of the 21st century: BAU IAR Summer School provides you a unique opportunity of training in the sectors of the Italian excellence such as design, branding, luxury and fashion.
Rome is the leading cultural political and religious centre of the western civilization; the keeper of the legacy of the Roman Empire; the city where Renaissance artists, architects and engineers came to borrow and learn from the ruins, the buildings, the monuments and the books of the past, stones, shapes, colours and techniques for their "inventions". BAU has landed in no other city than Rome in recognition of the power of the Eternal City to inspire Italian and international design, architecture and fashion with its excellence in craftsmanship and huge patrimony of art and culture.
In Rome, its hinterland and south Italy you can still experience the atmosphere of the "Italian bottega" where throughout the centuries, techniques and trade secrets of traditional craftsmanship in clothing, jewelry, costumes, decorative art, ritual objects and musical instruments have passed on to future generations from father to son. In times dominated by massification and economic crisis, products and brands with a story and an heritage, make the difference, because they can offer a set of tangible, physical and interactive experiences that create consumers' engagement. Learning from the Italian brands the superior value of their cultural heritage is the aim of our programs.
BAU International Academy of Rome has created a new format characterised by an intensive and hands-on experimental approach, ideal for entrepreneurs, consultants, architects, stylists and designers that want to help their customers to find, define and brand their identity by drawing inspiration from the Made in Italy brand.
The Mini-Master is a 5 to 12 week program based on design thinking and full immersion project application, in-company visits, case studies and face to face with top designers, architects, studios and entrepreneurs of the calibre of Anna Fendi and Ilaria Venturini Fendi. Our Mini-Masters encourage analysis, synthesis, visual analogies, divergent and convergent thinking, internships and creative labs focused on the Made in Italy fields of excellence such as art, culture, fashion, luxury, design, food, entrepreneurship & innovation.
The unique learning method of our Mini-Masters requires students to:
- Understand: explore the topic through research and develop familiarity with the subject matter.
- Challenge all points of view: consider points of views other than those “in the box” to better understand the problem together with all the interests, rights, powers and needs involved.
- Ideate: brainstorm ideas without criticism or inhibition. In this phase, the focus is on generating lots of ideas with an emphasis on creativity and enjoying the process.
- Prototype: create quick prototypes to investigate ideas generated during the ideation phase.
- Test: learn if the proposed design is appropriate to the selected environment, by testing their ideas in a repetitive fashion in order to understand which aspects of the design are effective and which could be improved.
In all the programs taught at BAU International Academy of Rome we foster deep learning through teaching strategies and approaches focused on design thinking. We believe that many of the most critical challenges we are due to face in the modern world derive from ill-defined and tricky problems, which make both the problem and the solution unknown, especially when the interests of many people from different cultures are involved.
Using design thinking, we want to focus on the solutions available outside the box of conventional problem solving and look for new scenarios and perspectives.
At BAU International Academy of Rome we want to train the designer of the new century and achieve this objective not only in fields traditionally associated with design (art, architecture, engineering, interior design, graphic design), but also others not normally considered to be design-related (science, technology, business). Many important innovations have been made in these sectors, just by designing different combinations of process steps or products’ shape and function such as the just in time manufacturing process introduced between 1960 and 1970 at Toyota in Japan. Another example is the first personal computer created by one of the most creative Italian companies of last century, Olivetti, as a sophisticated portable version of the existing calculator, able to fit the standard working space available on the desk of an employee.
Designers have their own distinct way of understanding the world, based on solution-based problem solving.
The 21st century designer is a personal coach, a brand strategist, a visual expert, a researcher, a bridge across cultures. A creative mind able to design spaces, products and processes reflecting the client’s soul, the brand values, the users’ needs, the market requirements and the company’s goals.
At BAU International Academy of Rome we want to train people able to design spaces, products and brands with an identity, taking inspiration from the rich cultural heritage of Rome.
3-month program, 250 contact hours
Possibility of 8-week internship upon successful completion of the program, free of charge for the 3 best candidates. Internship opportunities will be also available for the other participants upon request, availability and payment of a 300 € fee.
SPRING 13 March/2 June
SUMMER 5 June/11 August
*A shortest version of all Mini-Master Programs is also available.
5-week program, 120 contact hours
SPRING 13 March up to 14 April
SUMMER 19 June up to 21 July