MINI-Masters & Specializations
MINI-MASTER in Luxury & Fashion
Participants will learn how to apply the key trends of design thinking and brand management to the luxury and fashion industry.
Ideal for stylists and designers who want to add an outstanding personal touch to their creations and learn to work with new, unusual or innovative materials. (read more >>>)
MINI-MASTER in New Space Design
This program is ideal for entrepreneurs, designers, visual experts and brand strategists who want to gain an exclusive knowledge of Made in Italy high quality materials, design culture, techniques and styles and learn how to design and create spaces able to listen to people’s needs.
Classes will be taught by leading Italian designers and architects focused on new trends, innovative materials and emerging markets of the 21st century. Participants will learn how to ideate, prototype and test a space for retail, hospitality and wellness. (read more >>>)
MINI-MASTER in Visual Storytelling
This program aims to explore how to convey social, cultural, personal and commercial information through the language of visuals, by using multilayered narrative structures inspired by truly Made in Italy stories and characters (read more >>>)
BAU ROME WINTER SCHOOL 2017/2018
Come to Rome for a unique experience in the sectors of the Italian excellence
- DESIGN, FOOD, LUXURY, FASHION -
Rome is the leading cultural political and religious centre of the western civilization; the keeper of the legacy of the Roman Empire; the city where Renaissance artists, architects and engineers came to borrow and learn from the ruins, the buildings, the monuments and the books of the past, stones, shapes, colours and techniques for their "inventions". BAU has landed in no other city than Rome in recognition of the power of the Eternal City to inspire Italian and international design, architecture and fashion with its excellence in craftsmanship and huge patrimony of art and culture.
In Rome, its hinterland and south Italy you can still experience the atmosphere of the "Italian bottega" where throughout the centuries, techniques and trade secrets of traditional craftsmanship in clothing, jewelry, costumes, decorative art, ritual objects and musical instruments have passed on to future generations from father to son. In times dominated by massification and economic crisis, products and brands with a story and an heritage, make the difference, because they can offer a set of tangible, physical and interactive experiences that create consumers' engagement. Learning from the Italian brands the superior value of their cultural heritage is the aim of our programs.
BAU International Academy of Rome has created a new format characterised by an intensive and hands-on experimental approach, ideal for entrepreneurs, consultants, architects, stylists and designers that want to help their customers to find, define and brand their identity by drawing inspiration from the Made in Italy brand.
In all the programs taught at BAU International Academy of Rome we foster deep learning through teaching strategies and approaches focused on design thinking. We believe that many of the most critical challenges we are due to face in the modern world derive from ill-defined and tricky problems, which make both the problem and the solution unknown, especially when the interests of many people from different cultures are involved.
Using design thinking, we want to focus on the solutions available outside the box of conventional problem solving and look for new scenarios and perspectives.
At BAU International Academy of Rome we want to train the designer of the new century and achieve this objective not only in fields traditionally associated with design (art, architecture, engineering, interior design, graphic design), but also others not normally considered to be design-related (science, technology, business). Many important innovations have been made in these sectors, just by designing different combinations of process steps or products’ shape and function such as the just in time manufacturing process introduced between 1960 and 1970 at Toyota in Japan. Another example is the first personal computer created by one of the most creative Italian companies of last century, Olivetti, as a sophisticated portable version of the existing calculator, able to fit the standard working space available on the desk of an employee.
Designers have their own distinct way of understanding the world, based on solution-based problem solving.
The 21st century designer is a personal coach, a brand strategist, a visual expert, a researcher, a bridge across cultures. A creative mind able to design spaces, products and processes reflecting the client’s soul, the brand values, the users’ needs, the market requirements and the company’s goals.
At BAU International Academy of Rome we want to train people able to design spaces, products and brands with an identity, taking inspiration from the rich cultural heritage of Rome.