“FASHION & LUXURY BRANDS DESIGN”

Pathway worth 30 ECTS credits for the admission to the 2nd year of the 180 ECTS credits Bachelor Degree Program in Fashion and Design

INTAKES: Fall 2019: September 16 - December 12

Spring 2020: February 17 - May 16 

“This Program is to prepare designers, creative people, managers and entrepreneurs who want to understand the critical success factors of the fields of excellence of the Made in Italy brand, and meet oustanding representatives of the Italian clothing, accessories, furniture, food, hotel and entertainment industry”

STRUCTURE: The Program includes the following 3 modules:

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Italian Fashion & Luxury Mgmnt Sept 16/Oct 11

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Design Thinking & Innovation Oct 14/Nov 15

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Branding & Marketing Nov 18/Dec 13

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You can select 1 or 2 Single Modules or take the full pathway and, upon successful completion of all requirements, receive a certificate of attendance worth 30 ECTS credits toward the admission to the second year of the 3-year degree program in Fashion and Design with an Italian Telematic University.
Students interested to continue their Bachelor Degree studies online, will receive from the second year onwards a userid to access the materials, programs and video lessons of the remaining courses. Write to to tailor your Summer Program or receive more info about the progress of your studies after the Summer.

FACULTY, VIP & TESTIMONIALS OF THE PAST PROGRAM’S EDITIONS: ANNA FENDI, ILARIA VENTURINI FENDI , SABRINA PERSECHINO, ANTONIO GRIMALDI, DANIELA CIANCIO, FABIOLA CINQUE, SIMONE BESSI, ALBERTO IMPRODA, FRANCESCO SUBIOLI, MARIANGELA SALAFIA, GIUSEPPE FONTANI, DAFNE LEONARDI

With this Program  you will learn how to design Fashion and Luxury brands with an Italian mindset and by focusing on the following principles : 

  1. LESS IS MORE. New luxury&fashion products need to be intuitive, with frills kept to a minimum

  2. IDENTITY. Consumers want luxury&fashion brands to have a point of view and feel they offer tailor-made products, experiences and scalable platforms that empower future users not just to consume goods, but to find solutions to their problems

  3. FOCUS ON SERVICE. People want max aestethics coupled with functionality and perceive that design is not just to make them buy, but to actually improve their overall experience

  4. WHAT’S OLD IS NEW AGAIN. Many luxury&fashion brands are recuperating their heritage and classic designs using faded labels, script lettering, shapes and materials that give off “vintage vibes”

  5. DESIGN FROM WITHIN. People are growingly aware that by buying what you offer, they are endorsing and participating of the success of your brand, so want to know everything about it, sources, materials, values, mission and vision of the founders, management practices, focus on the environment.

 







 
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