“FASHION & LUXURY BRANDS DESIGN”
Pathway worth 30 ECTS credits for the admission to the 2nd year of the 180 ECTS credits Bachelor Degree Program in Fashion and Design
INTAKES: Fall 2019: September 16 - December 12
Spring 2020: February 17 - May 16
STRUCTURE: The Program includes the following 3 modules:
You can select 1 or 2 Single Modules or take the full pathway and, upon successful completion of all requirements, receive a certificate of attendance worth 30 ECTS credits toward the admission to the second year of the 3-year degree program in Fashion and Design with an Italian Telematic University.
Students interested to continue their Bachelor Degree studies online, will receive from the second year onwards a userid to access the materials, programs and video lessons of the remaining courses. Write to firstname.lastname@example.org to tailor your Summer Program or receive more info about the progress of your studies after the Summer.
FACULTY, VIP & TESTIMONIALS OF THE PAST PROGRAM’S EDITIONS: ANNA FENDI, ILARIA VENTURINI FENDI , SABRINA PERSECHINO, ANTONIO GRIMALDI, DANIELA CIANCIO, FABIOLA CINQUE, SIMONE BESSI, ALBERTO IMPRODA, FRANCESCO SUBIOLI, MARIANGELA SALAFIA, GIUSEPPE FONTANI, DAFNE LEONARDI
With this Program you will learn how to design Fashion and Luxury brands with an Italian mindset and by focusing on the following principles :
LESS IS MORE. New luxury&fashion products need to be intuitive, with frills kept to a minimum
IDENTITY. Consumers want luxury&fashion brands to have a point of view and feel they offer tailor-made products, experiences and scalable platforms that empower future users not just to consume goods, but to find solutions to their problems
FOCUS ON SERVICE. People want max aestethics coupled with functionality and perceive that design is not just to make them buy, but to actually improve their overall experience
WHAT’S OLD IS NEW AGAIN. Many luxury&fashion brands are recuperating their heritage and classic designs using faded labels, script lettering, shapes and materials that give off “vintage vibes”
DESIGN FROM WITHIN. People are growingly aware that by buying what you offer, they are endorsing and participating of the success of your brand, so want to know everything about it, sources, materials, values, mission and vision of the founders, management practices, focus on the environment.