Italian Food & Restaurant Business Certificate 

The Art of eating! 
Italians are very popular in the restaurant and catering business, worldwide for: 

  • The high reputation of their cuisine, which is characterized by its simplicity and relies mainly on the quality of the ingredients, rather than on elaborate preparation 
  • The unconventional structure of Italian food establishments - many of which are focused on simple local-made products, having only one product (pizza, pasta or meat) and a verbal menu, with inexpensive prices, to be eaten in an informal atmosphere or even walking in the streets or with feet resting on a stool - which well suits the booming of a new fast food industry, whose clients care about convenience as well as quality, and the increasing popularity of mobile, pop-ups and casual shops serving street food, breakfast and meal deals 24 hours a day 
  • The familiar ownership of many companies and chains in the sector, which according to the experts in the sector proves to be a competitive success factor when shifting to international markets. There is more interest in small family run chains, because they are more flexible, can operate in niche segments and discount in an effective way

3 AMERICAN CREDITS, 6 ECTS CREDITS 


Option 1: Learn how to complete this certificate in 10 days, inside Italian food & restaurant business


DAY 1

  • Arrival, accommodation and welcome greetings 


DAY 2

  • Excellence and richness of regional diversities of the Italian food 
  • Cultural, historical and geographical analysis 


DAY 3

  • The pillars of the Italian food excellence: breads, waters, wines, preserved meats and vegetables, cheese 


DAY 4

  • Tour day: visit to top wine and oil producers 


DAY 5

  • Lab day: cooking special recipes for a selected mix of first courses 


DAY 6

  • Tour day: visit to traditional cheese farm 


DAY 7

  • Lab day: cooking special recipes for a selected mix of desserts 


DAY 8

  • The Italian restaurant business: business models and success stories 


DAY 9

  • Project presentation: present an entrepreneurial idea based on Italian food and restaurant business models 


DAY 10

  • Departure 

Option 2: Learn how to complete this certificate in a 3-months session, inside Italian food & restaurant business


WEEK 1

  • Introduction to the concept of Italian entrepreneurship
  • The strategic pillars of the Made in Italy Brand 


WEEK 2

  • Crafting and entrepreneurial strategy
  • Entrepreneurial mind and characteristics of the Italian entrepreneur in the food and restaurant business 


WEEK 3

  • Entrepreneurial process: from business idea to a new venture creation in the food and restaurant business 


WEEK 4

  • Business models and business plans in the food and restaurant business
  • The design process, from the idea to the product 


WEEK 5

  • Start-up process in the food and catering industry
  • Product design, development
  • Marketing and sales
  • Managing entrepreneurial resources vs challenges imposed by globalization and recurring crisis
  • Shifting into new markets
  • Trademarks, copyrights and patents. 


WEEK 6

  • Mid-term exam 


WEEK 7

  • Sustainability & innovation in the Italian food and restaurant business
  • The Italian agri-food system
  • Products of designated origin 


WEEK 8

  • Distribution channels management in the food and catering industry
  • Consumer and market segmentation techniques in the food and restaurant business 


WEEK 9

  • Brand image management in the food and restaurant business
  • Open innovation and co-creation of value with consumers in the 21st century
  • Case study analysis 


WEEK 10

  • Social Media and digital reputation in the food and restaurant business
  • Simulation 

 
WEEK 11

  • Projects fine tuning 


WEEK 12

  • Final project presentation

Tailor your learning experience

This certificate requires 42 contact hours and can be completed in 10 days, 2 weeks or in a 3-month period combined with other certificates. Contact us to know more about the scholarships available through the BAU Foundation and to customise your program. 

Certificate intakes are available every 2nd week of the month and applicants, especially non european, are strongly suggested to complete the enrollment process at least 40 days before the beginning of the selected course. 

  • Minimum number of participants to activate the certificate: 15 students 
  • Accommodation can be arranged upon request  

Tuition fee: 1200 € 

Application fee: 150 € that will not be refunded in case of visa denial
 

View the Certificate Calendar and book your option! >>>