Italian Entrepreneurship & Innovation Certificate 

Entrepreneurship, science or art? 
Entrepreneurship has always been debated as a form of art or science and even the ancient Greeks recognized that there are techniques that can be learnt only through apprenticeship and experience. Learning how to manage accounting, marketing, logistics, customer service, manufacturing, supply chain, procurement, finance, human resources, training, quality control, legal affairs, risk, corporate governance and sales can be very useful when you want to set up a business. However none of these learnings and skills can work alone to be comfortable with uncertainty. The bios of great entrepreneurs proves that the secret behind their success is what people call gut instinct and a special way of thinking about things. 

This certificate aims to bring participants in direct contact with the companies representing the Made in Italy Brand in the world and with their founders and/or decision makers. 

3 AMERICAN CREDITS, 6 ECTS CREDITS 


Option 1: Learn how to complete this certificate in 10 days, inside Italian entrepreneurship & innovation

DAY 1

  • Arrival, accommodation and welcome greetings 


DAY 2

  • Italian Culture, Society, and economic structure 
  • Doing Business in Italy 


DAY 3

  • What Innovation and Creativity is about? 


DAY 4

  • Entrepreneurship, art or science? 


DAY 5

  • Globalization challenges and the Made in Italy Brand 


DAY 6

  • In-company visit 


DAY 7

  • In-company visit 


DAY 8

  • Wrap-up and city tour 


DAY 9

  • Business project presentation 


DAY 10

  • Departure 

Option 2: Learn how to complete this certificate in a 3-months session, inside Italian entrepreneurship & innovation


WEEK 1

  • Introduction to the concept of Italian entrepreneurship 
  • The strategic pillars of the Made in Italy Brand 


WEEK 2

  • Crafting and entrepreneurial strategy 
  • Entrepreneurial mind and characteristics of the Italian entrepreneur 


WEEK 3

  • Entrepreneurial process 
  • Creating/discovering an entrepreneurial opportunity 
  • From business idea to a new venture creation 


WEEK 4

  • Preparing business model, business model canvas and business plan 


WEEK 5

  • Venture formation process 
  • Product design, development 
  • Marketing and sales 
  • The Italian Micro-multinationals 
  • Managing entrepreneurial resources vs challenges imposed by globalization and recurring crisis 
  • Shifting into new markets 
  • Trademarks, copyrights and patents 


WEEK 6

  • Mid-term exam 


WEEK 7

  • Sustainability, Technology, Creativity & Innovation 
  • Case studies 


WEEK 8

  • Preparing a financial plan, profit and harvest 
  • Risk and returns 
  • Sources of capital 
  • Negotiations and deals with investors 


WEEK 9

  • Understanding the life cycle of a new venture in Italy, stages of growth, leading a new venture to success 
  • Case studies 


WEEK 10

  • Brand management, Social Media and digital reputation 
  • Co-creation of value with consumers in the 21st century 
  • Case study analysis 

 
WEEK 11

  • Projects fine tuning 


WEEK 12

  • Final project presentation
     

Tailor your learning experience

This certificate requires 42 contact hours and can be completed in 10 days, 2 weeks or in a 3-month period combined with other certificates. Contact us to know more about the scholarships available through the BAU Foundation and to customise your program. 

Certificate intakes are available every 2nd week of the month and applicants, especially non european, are strongly suggested to complete the enrollment process at least 40 days before the beginning of the selected course. 

  • Minimum number of participants to activate the certificate: 15 students 
  • Accommodation can be arranged upon request  

Tuition fee: 900 € 

Application fee: 150 € that will not be refunded in case of visa denial
 

View the Certificate Calendar and book your option! >>>