Italian Brands & Luxury Certificate 

The Italian experience 
This certificate is focused on the critical success factors of the Italian fashion and luxury sector, an area where Italians have faced the challenges posed by globalization and recurring economic crises by optimizing product portfolios, shifting into new markets and increasing the perceived value of customer service. 

Labs of creativity and design will be combined with classes, in-company visits and guest speakers lectures aimed to provide an exclusive educational program deep inside the fashion and luxury Made in Italy, which covers a huge variety of products, from textiles, haute couture, shoes and jewelry to yachts, cars, home furniture, food, hospitality and tourism services. 

Intakes

FALL 2018: OCT 1-OCT 19

SPRING 2019: 4 FEB - 22 FEB


MODULE 1

  • Introduction to the concept of Italian entrepreneurship 

MODULE 2

  • Crafting and entrepreneurial strategy
  • Entrepreneurial mind and characteristics of the Italian entrepreneur in the luxury sector 

MODULE 3

  • Entrepreneurial process: from business idea to a new venture creation in the luxury sector 

MODULE 4

  • Business models and business plans in the luxury sector 

MODULE 5

  • Venture formation process
  • Product design, development
  • Marketing and sales
  • The Italian Micro-multinationals in the luxury sector vs challenges imposed by globalization and recurring crisis 

MODULE 6

  • Mid-term exam 

MODULE 7

  • Entrepreneurial resources
  • Finding and acquiring resources
  • Managing entrepreneurial resources in the luxury sector
  • Shifting into new markets
  • Technology, creativity and design: intellectual property issues in the luxury sector 

MODULE 8

  • Distribution channels management in the luxury sector
  • Consumer and market segmentation techniques in the luxury sector 

MODULE 9

  • Brand management in the luxury sector
  • Sustainability and corporate responsibility issues
  • The Luxury paradox
  • Art, exclusivity and emotions in the 21st century luxury experience 

MODULE 10

  • Digital Image management in the luxury sector. Intellectual property issues 

MODULE 11

  • The importance of Human Capital


MODULE 12

  • Diversification strategies

MODULE 13

  • In-company visit

MODULE 14

  • Guest Speaker

MODULE 15

  • Final Project Presentation

Tailor your learning experience

This certificate requires 42 contact hours. Contact us to know more about promotional prices and scholarships available through the BAU Foundation, and to customise your program. 

Non European applicants are strongly suggested to complete the enrollment process at least 40 days before the beginning of the selected course. 

  • Minimum number of participants to activate the Certificate: 15 students 
  • Accommodation can be arranged upon request 

Tuition fee: 1.200 € 

Application fee: 150 € that will not be refunded in case of visa denial
 

View the Certificate Calendar and book your option! >>>