MINI-Master in Luxury&Fashion

SUMMER 2018: May 14 - Aug 3/ FALL 2018: Sept 24 - Dec 21 SPRING 2019: Feb 4 -  May 3

Design thinking and Brand Management applied to Luxury & Fashion

This Mini-Master will give you the opportunity to conduct an experimental application of the key-trends in design thinking and brand management to the industries of fashion and luxury, under the supervision of renowned Italian designers, entrepreneurs and stylists, with our team of experts in branding strategies, visual storytelling and viral marketing. The program is divided into 4 modules of three weeks eachone, for an overall duration of 12 weeks. Participants can also apply to attend 1 ,2  or 3 modules only, for 3, 6 or 9 weeks respectively. . This program is ideal for entrepreneurs, stylists, visual experts and brand strategists that want to gain an in-depth understanding of the critical success factors of the Luxury&Fashion Industry, with a focus on the "Italian bottega".

  • 12-week full immersion in the Italian Luxury&Fashion Industry
  • Executive meetings with TOP Entrepreneurs and Designers such as Anna Fendi, Ilaria Venturini Fendi, Daniela Ciancio, Sabrina Persechino and many others (see below list)
  • in-Company & Foundation visits, such as Bulgari, AnnaMode, Sorelle Fontana, Fendi, including transportation when required
  • hands-on and case study oriented teaching approach with experts and company managers operating in the sector  3/6/9-week specializations
  • Possibility to upgrade your training with a Master's Degree in Fashion Studies 

 

MODULE 1: ENTREPRENEURSHIP

SUMMER 2018: 14 MAY - 1 JUN / FALL 2018: SEPT 24-OCT 12/SPRING 2019: 4 FEB - 22 FEB

Understand the pillars of Italian Fashion & Luxury Industry, from the idea to the product

After finished this module students will be able to:
- Understand the process of creating innovations and their link to entrepreneurship process
- Recognize and evaluate entrepreneurial opportunities
- Understand the venture formation process including team formation, organization, acquiring and managing resources 

 MODULE 2: DESIGN THINKING & CREATIVITY

SUMMER 2018: JUN 4-JUN 22/FALL 2018: OCT 15-NOV 2/SPRING 2019: 25 FEB - 15 MAR

Learn from Italian designers and entrepreneurs with face-to-face meeting and in-company visits how they think design and innovate

Upon successful completion of this course, participants will be able to:
- Present an overview of innovation, creativity and design thinking theories and techniques
- Critically evaluate the role of design thinking in the decision making process to face the challenges posed by the new marketplace
- Integrate creativity, experimentation and feedback into the decision making process 

MODULE 3: STRATEGIC MANAGEMENT & INTERNATIONALIZATION

 SUMMER 2018: JUN 25 - JULY 13/ FALL 2018: NOV 5 - NOV 23/SPRING 2019: MAR 18 - APR 5

Learn how to manage a new venture in the Fashion and Luxury Industry considering challenges, opportunities and threats of the 21st century marketplace

Upon successful completion of this course, participants will be able to:
- Understand drivers of innovation and internazionalization
- Apply strategic management theories and techniques to solve real life problems

- assess market opportunities for companies seeking international expansion

- implement strategic plans of internationalization

MODULE 4: INTEGRATED MARKETING & COMMUNICATION STRATEGIES

 SUMMER 2018: JUL 16 - AUG 3/ FALL 2018: NOV 26 - DEC 14/SPRING 2019: APR 8 - APR 26

Learn the most successful strategies of integrated marketing for Fashion & Luxury, with a focus on branding, communication, digital marketing and new event design. 

Upon successful completion of this course, participants will be able to:

- understand emerging trends in branding corporate image and identity

- understand emerging trend in event design

- apply visual storytelling techniques to build corporate image

- assess effective digital marketing strategies and communication techniques for the selected field of specialization - develop an integrated marketing plan in the selected field of specialization 

FACULTY, VIP & TESTIMONIALS

ANNA FENDI

ILARIA VENTURINI FENDI

SABRINA PERSECHINO  

ANTONIO GRIMALDI  

DANIELA CIANCIO  

FABIOLA CINQUE  

SIMONE BESSI

ALBERTO IMPRODA

ANDREA FEBBRAIO 

FRANCESCO SUBIOLI

MARIANGELA SALAFIA

GIUSEPPE FONTANI

DAFNE LEONARDI

With our programs you will learn how to work on a fashion design project, by applying all the latest trends that nail what customers want now: 

  1. LESS IS MORE. New luxury&fashion products need to be intuitive, with frills kept to a minimum
  2. IDENTITY. Consumers want luxury&fashion brands to have a point of view and feel they offer tailor-made products, experiences and scalable platforms that empower future users not just to consume goods, but to find solutions to their problems
  3. FOCUS ON SERVICE. People want max aestethics coupled with functionality and perceive that design is not just to make them buy, but to actually improve their overall experience
  4. WHAT’S OLD IS NEW AGAIN. Many luxury&fashion brands are recuperating their heritage and classic designs using faded labels, script lettering, shapes and materials that give off “vintage vibes” 
  5. DESIGN FROM WITHIN. People are growingly aware that by buying what you offer, they are endorsing and participating of the success of your brand, so want to know everything about it, sources, materials, values, mission and vision of the founders, management practices, focus on the environment, etc. 

Participants will: 

  • Ideate, protype and test a product/brand with the team of dedicated designers
  • Work on projects which integrate students from different disciplines 
  • Recognize and define the intersections and limits of different design-based disciplines 
  • Experience thinking, discussing and designing in different scales on requirements related to function, esthetics, and context 
  • Experience group work 
  • Produce working drawings of artifacts and work with new, unusual or innovative materials
  • Learn how to design their own brand
  • Study Italian language and explore Italian culture

Fees

12 WEEK MINI-MASTER: 3500 €

9 WEEK SPECIALIZATION: 3000 €

6 WEEK SPECIALIZATION: 2000 €

3 WEEK SPECIALIZATION: 1100 €

 

Application Fee: 12 week program: 300 €, 3/6/9 week program: 150 €

 

Certificate of Attendance

At the end of each program enrolled students, who have attended at least 80% of the classes and successfully complete all required exams and projects, will receive a Certificate of attendance. An examination board composed of academicians and entrepreneurs will assess the final project presentation and award the student’s final certificate of attendance.

Entry Requirements

Deadline: Applicants, especially non european, are strongly suggested to complete the enrollment process at least 6 weeks before the beginning of the selected course. 

Admission Procedure

Following documents are required: 

1) Enrollment form (available online within the applicant’s personal area)  

2) Passport or ID for EU students

3) Motivation letter

4) CV

5) A copy of the applicant’s diploma

6) Portfolio

Candidate Selection

Selection is based on the assessment of your CV, motivation letter and portfolio. Enrollments are limited. Once admitted, candidates will receive an admission letter.

Every year BAU International Academy of Rome encourage students to apply for the partial grants available through BAU Foundation and promotes a number of total grants. For further information please visit the website and download the scholarship application form.

 

My idea of Fashion? Beauty is sustainable.

— ILARIA VENTURINI FENDI

Resilience is a strong trait of the "persona" of Rome. The eternity of Rome relies on the continuous re-use and re-adaptation of the past to accommodate ephemeral needs. It has always been challenging for Rome to deal with the immense and sometimes intrusive patrimony inherited from the Roman age, to the point to get stuck in a conservative position of immobilism. 

But on the other hand, Rome is the Eternal City and has the attributes of being permanent and durable over the centuries. These traits come from the ability of the Romans to re-use, reconvert and accommodate the old materials, artifacts and buildings of the ancient city, built in-fact to stay forever, for the new needs required by the times. Function changes but the essence of Rome has been preserved by recycling and re-using rare materials and scarce resources. 

From the Cosmati craftsmen - renowned during the 12th and 13th century for their ability to combine glass mosaic with the re-used precious marble of Roman columns, statues and buildings of the pagan age - up to Ilaria Venturini Fendi you can see a fil rouge holding together past, present and future of the Roman craftsmanship and converging into features of durability, uniqueness, innovation, creativity and continuous research, that are all attributes marking what is considered luxury and what is meant to be sustainable. 



Fashions fade, style is eternal