City & Culture Certificate
Discover Rome and its history
The aim of the course is to gain a multidisciplinary knowledge of Rome, its culture and spirit. The course starts with a series of full immersion tours in the city to provide an immediate quick induction to the Eternal City. Every month explore the multiple layers of Rome and its culture in and learn more about the italian brands, lifestyle, fashion, luxury and design industry.
Tailor your learning experience
This certificate requires 42 contact hours and can be completed in 5 days, 2 weeks or in a 3-month period combined with city and culture tours, language courses or other certificates. Contact us to know more about the scholarships available through the BAU Foundation and to customise your program.
Certificate intakes are available every 2nd week of the month and applicants, especially non european, are strongly suggested to complete the enrollment process at least 40 days before the beginning of the selected course.
>>> DISCOVER OUR MADE IN ROME LIFESTYLE & CULTURE <<<
COMING UP SESSION 13-20 NOVEMBER 2016
Made in Rome Lifestyle & Culture: "Where art becomes crafts"
5-day Salotto Experience in the Eternal City
This is a 5-day full immersion tour in the mindset, culture, lifestyle and craftsmanship of Rome. The Italian way of life relies on a style of thought and action dominated by passion for beauty, well-being and social life. The real glory of the country lies in its lifestyle and rituals, which have a huge impact on the economy of Italy; the way Italians do business, design their products, make art and crafts; the reputation of the Made in Italy brand all over the world for quality, excellence and innovation.
This workshop is ideal for entrepreneurs, designers, creative people with any background who want to experience the Roman lifestyle and mindset and understand the critical success factors of the Made in Italy brands in the 21st century economy, face to face with politicians, entrepreneurs, designers and outstanding creative personalities of the caliber of ANNA FENDI and ILARIA VENTURINI FENDI (read more >>>).
In times dominated by massification and economic crisis, products and brands with a story and an heritage, make the difference, because they can offer a set of tangible, physical and interactive experiences that create consumers' engagement. The Eternal City has always had the power to inspire Italian and international design, architecture and fashion with its excellence in craftsmanship and huge patrimony of art and culture.
The ultimate goal of this workshop is to offer: an unforgettable experience of the superior value and contribution of culture and heritage to innovation, welcomed in the "salotto" of Rome by the most outstanding representatives of the city creative, political and entrepreneurial community.
Where art becomes crafts
Minimum expected per group: 12 participants
Duration: 5-day full immersion session starting on 14 november up to 18 november 2016
Recommended arrival & departure: 13-20 november for the coming up session
Tuition fee: 2.000 €
Fees include shuttle when requested, in-company and institutional visits, museum tickets, guest speakers, lunch and dinners when indicated, final award event
Application fee: 300 € that will not be refunded in case of visa denial
Accommodation: it can be arranged upon request
Apply by filling the application form and paying the application fee of 300 €. If admission is confirmed, you can pay the remaining sum of 1700 € not later than 1 week before the program starts.
C/C BAU EDUCATION SERVICES SRL Bank: Monte dei Paschi di Siena