design

Biennale of Venice celebrates 124 years

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Not everybody knows that this year the Biennale of Venice becomes 124 years old! The first Art exhibition was organized in Venice in 1885, then 85 years later, the first exhibition of Architecture was held in Venice and since then organized biennially. 

Since 2009 the Biennale has become a Foundation, supporting arts with many internationally renowned events, such as the International Festival of Contemporary Music since 1930, the International Theatre Festival and the Venice International Film Festival since 1934, the International Festival of Contemporary Dance since 1999. 

This year in occasion of the 124th anniversary of the Biennale of Venice we have organized a 2-week full immersion tour into the mindset behind the Italian design, starting in Venice with guided visits to the Biennale of Art, Lego simulations and creative workshops with top representatives of the Italian Design such as Moreno Ferrari and Aldo Colonnetti, then moving to the coast of Ligury for a day dedicated to the design of luxury boats, after to Florence and the district of Scandicci in the heart of the Made in Italy brand, and finally to the district of Marble, in Versilia.

In addition to this exciting program on the road, don’t forget our 2 week nutrition and dietetics program starting in Tuscany on June 23 until July 5 and the Fashion and Luxury MiniMaster starting in Rome on June 17

Looking forward to hearing from you!

Best wishes

BAU International Academy of Rome 

Back to Renaissance - Lesson #2

Our lessons from Renaissance continue this week with another extract of the beautiful research made by Eric Weiner to prove that “Renaissance Florence Was a Better Model for Innovation than Silicon Valley Is” …

In-fact, not many people acknowledge that… MENTORS MATTER

“In today’s culture, we tend to value youth over experience and have little patience for old-fashioned learning models. Ambitious young entrepreneurs want to tear down the corner office, not take lessons from the people in it. However, the experience of innovators in Renaissance Florence suggests this is a mistake. Some of the greatest names in art and literature willingly paid their dues, studying their craft at the feet of the masters. Leonardo da Vinci spent a full decade — considerably longer than was customary — apprenticing at a Florentine bottega, or workshop, run by a man named Andrea del Verrocchio. A good artist but a better businessman, Verrocchio surely spotted the burgeoning genius in the young artist from an “illegitimate” family, but he nonetheless insisted Leonardo start on the bottom rung like everyone else, sweeping floors and cleaning chicken cages. (The eggs were used to make tempera paint before the advent of oil.) Gradually, Verrocchio gave his charge greater responsibility, even permitting him to paint portions of his own artwork. Why did Leonardo stay an apprentice for so long? He could easily have found work elsewhere, but he clearly valued the experience he acquired in the dusty, chaotic workshop. Too often, modern-day mentoring programs, public or private, are lip service. They must instead, as during Leonardo’s time, entail meaningful, long-term relationships between mentors and their mentees”
This Summer travel backwards in Renaissance

Lessons from Renaissance #1

Do you know why Pope Julius II assigned the impossible task to paint the ceiling of the Sistine Chapel to a young artist at that time much more experienced and known as a sculptor rather than as a painter, such as Michelangelo?

His painting experience was limited to small pieces, and little in the way of frescoes, and more than this not on extended ceilings like the one of the Sistine Chapel, which required a type of scaffolding radically different from any other used before...this slowed down the start of the works that took 4 years to be completed ...the Pope clearly believed in this case that potential could trump experience.

Michelangelo indeed recurred to his skills and taste as a sculptor and architect in painting the now-iconic frescoes of the Sistine, that still nowadays stand out for their monumental classic beauty that imitate sculptural forms of the Ancient Rome


Keep reading Eric Weiner’s article at Harvard Business Review 

This Summer travel backwards in Renaissance