DESIGN IS by definition drawing the identifying mark or sign that gives shape to an idea.  A professional designer must always start from the soul of the client, then move to the needs of the targeted audience, draft the idea, shape the content, ”make the dream come true”.

Basically the 21st century designer is expected to have the superpowers to realize imagined planets in a world of change … therefore s/he must be able to manage people, contents and visuals,  engineer processes, research ways and techniques, organize strategies, build bridges across cultures!

ROME is always a good idea if you want to understand the secret law of DESIGN…which is all about the HUMAN DREAM OF ETERNITY. Infact Rome was built to stay forever and inspire generations of people about the unbreakable bond between history and future, heritage and innovation, roots and wings.

That’s why at BAU International Academy of Rome in all our programs, in Arts, Architecture and Interior Design, as well as in marketing, communication and engineering business innovation, we always draw inspiration from the rich Cultural Heritage of our country, which is a core component of the worldwide reputation of the Made in Italy brand previous articles about lessons from Renaissance #1 & #2


Lessons from Renaissance #1

Do you know why Pope Julius II assigned the impossible task to paint the ceiling of the Sistine Chapel to a young artist at that time much more experienced and known as a sculptor rather than as a painter, such as Michelangelo?

His painting experience was limited to small pieces, and little in the way of frescoes, and more than this not on extended ceilings like the one of the Sistine Chapel, which required a type of scaffolding radically different from any other used before...this slowed down the start of the works that took 4 years to be completed ...the Pope clearly believed in this case that potential could trump experience.

Michelangelo indeed recurred to his skills and taste as a sculptor and architect in painting the now-iconic frescoes of the Sistine, that still nowadays stand out for their monumental classic beauty that imitate sculptural forms of the Ancient Rome

Keep reading Eric Weiner’s article at Harvard Business Review 

This Summer travel backwards in Renaissance