Italian Food and Culture: an Eternal Bond

Food, family and nonna (Grandma) are the most popular icons of the Italian culture.

Quoting the journalist Beppe Severgnini author of many books about Italy, Italians and Italian identity, among which An Italian in Italy (BUR Publisher, 2006):  We are consummate professionals of culinary consumption…No one else in Europe eats the way we do …Note that I am talking about all Italians, not just a hard core of gastronomers… Italians have the same relationship with food that some Amazonian peoples have with the clouds in the sky – one glance and they know what to expect. Naturally, it has taken time to reach this level. … Consider the humble cappuccino. After ten o’clock in the morning, it is unethical, and possibly even unlawful, to order one. You wouldn’t have one in the afternoon unless the weather was very cold. Needless to say, sipping a cappuccino after a meal is something only non-Italians do. Pizzas at midday are for schoolkids. Rice with meat is perfect, but pasta with meat is embarrassing unless it’s cooked in the sauce. Having a starter after your pasta raises no eyebrows, but eating a main meat or fish dish instead of a starter looks greedy. Grating Parmesan over clams is an offense against religion, but if a young chef suggests it, express approval. Wine in flasks is for tourists – package tourists if the flask is hanging on the wall. Finally, there is garlic. Like elegance, garlic should be present but should not intrude. The bruschetta garlic toast served in some Italian restaurants abroad would not be actionable in Italy. Once, an English friend called this sort of thing ‘food fascism’. I told her she was exaggerating. She had ordered a cappuccino after her evening meal, and the waiter refrained from calling the police…

If you are a restaurant managers, a brand designer, a food blogger or simply a Food Amateur, do not miss the full immersion Certificate Program into the Italian cuisine, that we are organizing at the end of September (and we will repeat in February, April and June) with 1 and 2 week formats including pasta, pizza and cheese labs, wine grape harvest and workshops with leading Italian chefs, restaurateurs, brand strategists and designers.

With this program you will experience and understand some of the most critical success factors of the Italian food culture, i.e.: 

1) the family structure of the majority of Italian companies active in this sector, which plays a crucial role in terms of corporate identity, business development and mainstream perception of Italian culinary traditions, 

2) the importance of place of origin, local and artisanal ingredients, home recipes and slow consumption in defining food quality and identity in Italy,  

3) the peculiarity of our food culture which relies on raw materials and lack of formality more than on elaborate preparation and etiquette.  

Principles of Food Design and innovative entrepreneurial models in Italy will be illustrated throughout the program with focus on specific cases of: label and packaging design; food with shapes, taste or nutritional factors aimed to target specific markets or customer niches; food experiences and interiors designed with the aim to enhance customers’ relationship with the local territory, producers, retailers, chefs and restaurateurs.   

Fashion & Art: lessons from the capitals of the Italian Fashion

Fashion shows became increasingly popular during the last decades of the 19th century to show the latest clothes and outfits mainly created in the Parisian ateliers. Before then, stylists used to promote their new collections through magazines, sketches, paintings of noblewomen and occasional exhibitions of pupae, i.e. life-size dolls displaying their creations. The first to use live models and to sew branded labels into his garments, was Charles Frederick Worth, an English fashion designer established in Paris, who is also credited to be the father of Haute Couture. Worth raised the status of the fashion designer from simple tailor to trend setter and arbiter of what women should be wearing, the colors, the fabrics and their combinations with accessories and body silhouette.

A few decades later, Paul Poiret was the first haute couturier to use fashion shows and sensational parties to draw attention on his work, by combining fashion with reading sessions of poetry, exhibitions of paintings (such as by Picasso, Modigliani etc), music concerts ...in 1912 he  presented his new collection with a concert tour in the major European capitals. The experiment was repeated the year after in the United States and for the very first time fashion parades left their ateliers to become Art Events by definition.

The first Italian fashion show of great international importance was organized in 1951 by Count Giovanni Battista Giorgini in his own Villa, then moved to the White Hall of Palazzo Pitti, that had served for many years in Florence as royal palace of the Dukes of Tuscany. For the very first time an Italian fashion show was organized not by a single atelier or a stylist in a department store, but as a great event aimed to celebrate the Made in Italy craftsmanship  as  a form of art and Florence as the city of a post-war new Renaissance of applied arts. The event was attended by a selected audience of foreign journalists and buyers of leading American department stores and marked the success of the Haute-couture made in Italy vs the Haute-Couture made in Paris (watch this vintage video report of the Italian National Radio-Television, dated 1951)

Then in the mid-sixties Florence lost its position as the capital of Italian Fashion and was progressively replaced by Rome, which grew in importance as high fashion pole in the country thanks to the creations  of Valentino, Fendi, Roberto Capucci, Renato Balestra, Gattinoni, Sorelle Fontana, Anna Mode, Tirelli…and the establishment of the National Chamber of the Italian Fashion, a non-profit organization which develops and promotes the Italian Fashion throughout the world.

In 1967 the haute couture fashion brands moved permanently to Rome, and Florence specialized on knitwear, exhibition of men’s clothing, accessories and, in the recent years, also garments for children. Finally in the seventhies then-new labels, such as Armani, Dolce & Gabbana, Gianfranco Ferré, Romeo Gigli, Krizia, Missoni, Moschino, Luciano Soprani, Trussardi, Versace and many others specialized on ready-to-wear clothes (such as coats, jackets, trousers, shirts, jeans, jumpers and miniskirts) left the catwalks of the Pitti Sala Bianca to parade in Milan, provoking in the history of Italian fashion a change comparable to the one that in 1951 had toppled the Parisian leadership.

In a decade, Milan became the international capital of ready-to-wear, while Rome specialized on haute couture, craftsmanship and its connections with the cinema and cultural industry, dictating the rules of beauty and Italian style through the screens of Cinecitta’.

Today the country's main shopping districts are Via dei Condotti in Rome, Via Montenapoleone fashion district in Milan,  and Via de' Tornabuoni in Florence. The main events of Italian Fashion are AltaModaAltaRoma for the haute-couture, in January and July; Milan Fashion Week for the pret-a-porter in February and September; Pitti for Men, children and knitwear in June. 

Nutrition & Dietetics Today: Trends and challenges

Today people are much more aware that eating well plays a key role in their overall health and wellbeing, and it also enhances wellness and performance of organizations and communities. This is creating extensive and growing career opportunities in the sector of nutrition and dietetics, with applications to several industries, mainly related to human health, wellness. ageing and diseases prevention. 

Among the most interesting trends emerging this year in the fields of nutrition and dietetics, it is worth mentioning the growing request of certified experts in pediatric as well as in gerontological and personalized nutrition, not only in the healthcare industry but also in academic environments, sport teams and private companies, with small and large settings. In addition, due to the increasing interest to consume plant-based, protein-rich food products, with low fodmap and improving gut health, food companies are also hiring dietitians expert of these subjects and able to represent their products as spokespersons on traditional and social media.

Briefly, career opportunities for professional nutritionists are growing but at the same time the market is increasingly  over floating  with amateurs and healthy lifestyle coaches presenting themselves as professionals.

Even if the profession and the practice of European dietitians present several differences among the EU members, it is useful to mention the standards imposed by EFAD (the European Federation of Associations of Dietitians) to qualify Dietitians accredited to work in European Healthcare.

According to EFAD, a qualified dietitian has undergone a recognized education and training in dietetics, remains competent through Lifelong Learning and continued professional development and has six competency domains:

1) Healthcare professionalism 2) Knowledge base of dietetics 3) Dietetic process and reasoning 4) Evidence based dietetic practice 5) Autonomy, accountability and quality in dietetic practice 6) Communication, relationship and partnership skills in dietetics.

There are two routes for qualification as a dietitian in Europe and both take place in a Higher Education Institution (HEI), or equivalent. Both routes include a mandatory period of practice. EFAD recommends that a minimum of 30 ECTS is spent in practice education (one year of study equals 60 ECTS) guided by EFAD standards13. The main route for students of dietetics is to follow prescribed HEI first cycle (bachelor level) courses that carry a minimum of 180 ECTS, or equivalent. The second route is available only in some countries of Europe. These students first study a minimum of 180 ECTS, or equivalent, in subjects related to dietetics (e.g., nutrition or biochemistry), and then study dietetics as second cycle at a postgraduate/master level.

— (Source: EFAD Statement July 2018)”

In Italy the Profession of Dietitian has been recognised since 1994 with a formal Act of the Italian Health Ministry, then in 1995 the National Association of Italian Dietitians (ANDID) issued the first Ethical Code for Dietitians and in 2000 the first postgraduate and phD programs in Nutrition and dietetics were established in Public Universities.

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Biennale of Venice celebrates 124 years

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Not everybody knows that this year the Biennale of Venice becomes 124 years old! The first Art exhibition was organized in Venice in 1885, then 85 years later, the first exhibition of Architecture was held in Venice and since then organized biennially. 

Since 2009 the Biennale has become a Foundation, supporting arts with many internationally renowned events, such as the International Festival of Contemporary Music since 1930, the International Theatre Festival and the Venice International Film Festival since 1934, the International Festival of Contemporary Dance since 1999. 

This year in occasion of the 124th anniversary of the Biennale of Venice we have organized a 2-week full immersion tour into the mindset behind the Italian design, starting in Venice with guided visits to the Biennale of Art, Lego simulations and creative workshops with top representatives of the Italian Design such as Moreno Ferrari and Aldo Colonnetti, then moving to the coast of Ligury for a day dedicated to the design of luxury boats, after to Florence and the district of Scandicci in the heart of the Made in Italy brand, and finally to the district of Marble, in Versilia.

In addition to this exciting program on the road, don’t forget our 2 week nutrition and dietetics program starting in Tuscany on June 23 until July 5 and the Fashion and Luxury MiniMaster starting in Rome on June 17

Looking forward to hearing from you!

Best wishes

BAU International Academy of Rome 

Easter Greetings with Michelangelo

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Happy Easter greetings from BAU International Academy of Rome

In this period the Christian world is getting ready to celebrate the other most important step of Jesus Christ's life together with the nativity, which is his resurrection to the eternity of God, body and soul.

Not everybody knows that resurrection to the heavens with a new eternal body (not subject anymore to the corruption of death) is possible according to the Christian credo, for all human souls at the end of times, with the Last judgement. This topic has been represented by many artists, being the most controversial the fresco painted by Michelangelo in the XVI century.

Michelangelo’s Last Judgement covers the whole altar wall of the Sistine Chapel with a vortex of rising and descending human souls judged by Christ. It seems that here Michelangelo added his self-portrait in the empty envelope of the skin that hangs grotesquely from the hand of St. Bartholomew. (the saint who was skinned alive) revealing the depth of his concept of resurrection, which at the end of the day  needs “a change of skin” to gain the eternal life. 

On a preview visit with Pope Paul III, before the work was complete, his Master of Ceremonies Biagio Da Cesena criticized the many nude figures depicted by Michelangelo, and judged the fresco more appropriate for public baths and taverns, rather than for a papal chapel. Michelangelo at that point worked Cesena's face into the scene as Minos, judge of the underworld, with donkey ears indicating the foolishness of his criticism, while his nudity is covered by a coiled snake. It is said that when Cesena complained to the Pope, the pontiff joked that his jurisdiction did not extend to Hell, so the portrait would have to remain.

By the way, after the work was complete, Pope Paul III was pressured several times to alter if not entirely remove the Last Judgement from the wall of the Chapel, and this querelle continued until 1563, when finally after the decision of the Council of Trent and most probably after the death of Michelangelo, the genitalia in the fresco were painted over with drapery by Daniele da Volterra, who for this got the nickname "Il Braghettone", i.e. "the breeches maker"!

As a matter of fact after death resurrection of human body and soul into a new eternal body...is indeed a very hard topic to represent and explain. We can’t help but admiring after 500 years the art and the effort of Michelangelo to combine faith in the Christian hope of the body resurrection with the appreciation of the human beauty, which in the fragility of the body hides its divine power.

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PROFESSION DESIGNER

DESIGN IS by definition drawing the identifying mark or sign that gives shape to an idea.  A professional designer must always start from the soul of the client, then move to the needs of the targeted audience, draft the idea, shape the content, ”make the dream come true”.

Basically the 21st century designer is expected to have the superpowers to realize imagined planets in a world of change … therefore s/he must be able to manage people, contents and visuals,  engineer processes, research ways and techniques, organize strategies, build bridges across cultures!

ROME is always a good idea if you want to understand the secret law of DESIGN…which is all about the HUMAN DREAM OF ETERNITY. Infact Rome was built to stay forever and inspire generations of people about the unbreakable bond between history and future, heritage and innovation, roots and wings.

That’s why at BAU International Academy of Rome in all our programs, in Arts, Architecture and Interior Design, as well as in marketing, communication and engineering business innovation, we always draw inspiration from the rich Cultural Heritage of our country, which is a core component of the worldwide reputation of the Made in Italy brand ...read previous articles about lessons from Renaissance #1 & #2

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Back to Renaissance - Lesson #2

Our lessons from Renaissance continue this week with another extract of the beautiful research made by Eric Weiner to prove that “Renaissance Florence Was a Better Model for Innovation than Silicon Valley Is” …

In-fact, not many people acknowledge that… MENTORS MATTER

“In today’s culture, we tend to value youth over experience and have little patience for old-fashioned learning models. Ambitious young entrepreneurs want to tear down the corner office, not take lessons from the people in it. However, the experience of innovators in Renaissance Florence suggests this is a mistake. Some of the greatest names in art and literature willingly paid their dues, studying their craft at the feet of the masters. Leonardo da Vinci spent a full decade — considerably longer than was customary — apprenticing at a Florentine bottega, or workshop, run by a man named Andrea del Verrocchio. A good artist but a better businessman, Verrocchio surely spotted the burgeoning genius in the young artist from an “illegitimate” family, but he nonetheless insisted Leonardo start on the bottom rung like everyone else, sweeping floors and cleaning chicken cages. (The eggs were used to make tempera paint before the advent of oil.) Gradually, Verrocchio gave his charge greater responsibility, even permitting him to paint portions of his own artwork. Why did Leonardo stay an apprentice for so long? He could easily have found work elsewhere, but he clearly valued the experience he acquired in the dusty, chaotic workshop. Too often, modern-day mentoring programs, public or private, are lip service. They must instead, as during Leonardo’s time, entail meaningful, long-term relationships between mentors and their mentees”
This Summer travel backwards in Renaissance

Lessons from Renaissance #1

Do you know why Pope Julius II assigned the impossible task to paint the ceiling of the Sistine Chapel to a young artist at that time much more experienced and known as a sculptor rather than as a painter, such as Michelangelo?

His painting experience was limited to small pieces, and little in the way of frescoes, and more than this not on extended ceilings like the one of the Sistine Chapel, which required a type of scaffolding radically different from any other used before...this slowed down the start of the works that took 4 years to be completed ...the Pope clearly believed in this case that potential could trump experience.

Michelangelo indeed recurred to his skills and taste as a sculptor and architect in painting the now-iconic frescoes of the Sistine, that still nowadays stand out for their monumental classic beauty that imitate sculptural forms of the Ancient Rome


Keep reading Eric Weiner’s article at Harvard Business Review 

This Summer travel backwards in Renaissance 


Merry Xmass and Warmest Wishes for the Coming 2019!

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Dear Friends,
We have been so happy to be in touch with you throughout this year.
Looking forward to the coming 2019, let us wish you tons of happiness, love, harmony, and ...continuing success in fulfilling your wishes.

Please bear in mind to have a look at our new set of pathways for the online

 Bachelor and MBA Degree Programs in Fashion and Design, Engineering and Cultural Marketing

available in English at International Academy of Rome from February onward, and to observe some of the typical habits and rituals on New Year’s Eve which in Italy are believed to bring good luck and prosperity, such as ...eating lentils at midnight, getting rid of the old crockery, playing Tombola and...READ MORE

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Merry XMASS! Happy 2019!



Study online for a European degree

DO YOU WANT TO EARN A DEGREE, WHILE WORKING, TRAVELLING AND MEETING LEADING ENTREPRENEURS IN YOUR FIELD OF INTEREST?    WHEREVER YOU ARE, WHENEVER YOU WANT AT IAR YOU CAN COMBINE ONLINE STUDIES WITH WORKSHOPS, WEBINARS AND FULL IMMERSION PATHWAYS IN ROME    STEP 1.  SELECT YOUR FIELD OF INTEREST AND COMPLETE A 12-WEEK PATHWAY PROGRAM IN ROME.  SPECIALIZATIONS AVAILABLE: 4.0 INDUSTRY, ITALIAN FASHION AND LUXURY BRANDS, MARKETING FOR ART AND CULTURE, MINI-MBA .   STEP 2.  GAIN 30 ECTS CREDITS TOWARD THE ADVANCED ADMISSION INTO THE SECOND YEAR OF THE 3-YEAR BACHELOR DEGREE PROGRAMS IN:   - Computer & INDUSTRIAL ENGINEERING    - FASHION & DESIGN    - LITERATURE ART MUSIC AND ENTERTAINMENT    - THE SECOND SESSION OF THE MASTER IN BUSINESS ADMINISTRATION I LEVEL DEGREE, IF YOU ARE A GRADUATE STUDENT    STEP 3.  STUDY ONLINE YEAR 2 & YEAR 3 OF YOUR SELECTED BACHELOR DEGREE PROGRAM OR SECOND AND THIRD SESSIONS OF A MBA DEGREE PROGRAM, WITH A PROMINENT TELEMATIC UNIVERSITY BASED IN ITALY   READ MORE…

DO YOU WANT TO EARN A DEGREE, WHILE WORKING, TRAVELLING AND MEETING LEADING ENTREPRENEURS IN YOUR FIELD OF INTEREST?

WHEREVER YOU ARE, WHENEVER YOU WANT AT IAR YOU CAN COMBINE ONLINE STUDIES WITH WORKSHOPS, WEBINARS AND FULL IMMERSION PATHWAYS IN ROME

STEP 1. SELECT YOUR FIELD OF INTEREST AND COMPLETE A 12-WEEK PATHWAY PROGRAM IN ROME. SPECIALIZATIONS AVAILABLE: 4.0 INDUSTRY, ITALIAN FASHION AND LUXURY BRANDS, MARKETING FOR ART AND CULTURE, MINI-MBA.

STEP 2. GAIN 30 ECTS CREDITS TOWARD THE ADVANCED ADMISSION INTO THE SECOND YEAR OF THE 3-YEAR BACHELOR DEGREE PROGRAMS IN:

- Computer & INDUSTRIAL ENGINEERING

- FASHION & DESIGN

- LITERATURE ART MUSIC AND ENTERTAINMENT

- THE SECOND SESSION OF THE MASTER IN BUSINESS ADMINISTRATION I LEVEL DEGREE, IF YOU ARE A GRADUATE STUDENT

STEP 3. STUDY ONLINE YEAR 2 & YEAR 3 OF YOUR SELECTED BACHELOR DEGREE PROGRAM OR SECOND AND THIRD SESSIONS OF A MBA DEGREE PROGRAM, WITH A PROMINENT TELEMATIC UNIVERSITY BASED IN ITALY

READ MORE…

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Win a scholarship to live for one month in Trastevere, Rome free of charge!

We are happy to inform you that thanks to our collaboration with COH, leading provider in Europe of accommodation services, with facilities in Florence, Rome, Paris, Madrid, Barcelona and London, we will grant a free stay for 1 month to the best 2 applicants for the full 12-week program of the MiniMaster in Fashion&Luxury and Food Design, starting this Fall.
 
This opportunity will be granted based on the academic merits, personal and professional achievements emerging from the application portfolio. Apply now by sending your portfolio by and no later than August 13:  selected candidates will occupy for one month free of charge a single room in a COH flat located in Trastevere.
 
Best Wishes to everybody, do not miss this unique opportunity to enjoy a free stay in the best touristic area of the Eternal City while studying the Made in Italy Excellence at BAU International Academy of Rome!

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SAVE THE DATE: NAPOLI, 21 GIUGNO H.10 - CONVEGNO "IMPRENDITORI IN CATTEDRA PER L'INDUSTRIA DELLA MODA E DEL DESIGN 4.0"

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FORMAZIONE, IMPRENDITORI IN CATTEDRA PER L'INDUSTRIA DELLA MODA E DEL  DESIGN 4.0

“Imprenditori in cattedra, Art&Crafts 4.0”. Questo il tema del convegno organizzato da Campus Città del Sapere Polo Universitario di Napoli di Unitelma Sapienza, Università degli Studi di Roma, sulla formazione per l’innovazione nell’Industria della Moda e del Design. 

L’evento si terrà giovedì 21 giugno alle ore 10,00 presso la sede dell’Unione Industriali di Napoli in piazza dei Martiri 58.

Introduce i lavori Bruno Pinti, Presidente di Campus Città de Sapere. Interverranno, tra gli altri, Umberto Margiotta, Professore emerito di Pedagogia Generale e Sociale dell’Università Ca’ Foscari di Venezia, Francesca De Palo, Director BAU International Academy of Rome, gli stilisti Fiona Swarovsky e Maurizio Marinella, il Presidente dell’Ordine dei Periti Industriali di Napoli, Maurizio Sansone.

Per riservare un posto in sala RSVP: polounitelmasapienza@gmail.com, tel.+39 081 190 018 63

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Save the Date: BAU Made in Italy Brand Ambassador 2017 - Friday December 15, Via IV Novembre 114 1st floor, h 17.30

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Save the Date: BAU Made in Italy Brand Ambassador 2017 - Friday December 15, Via IV Novembre 114 1st floor, h 17.30

At BAU International Academy of Rome we will award 5 Certificates of Excellence "BAU Made in Italy Brand Ambassador 2017" in Design Thinking for the Fashion and Luxury Industry and  acknowledge the contribution made by the undergraduate students from Bahcesehir University Istanbul - departments of Architecture, Design, Engineering, Communication and International Business - to the awareness of the excellence of the Made in Italy Brand, with their projects of storytelling and city & culture. 

RSPV: info@baurome.com - tel. +39 0656568872

Save the Date: BAU Made in Italy Brand Ambassador 2017 - Friday November 15, Via IV Novembre 114 1st floor, h 17.30

BREAKING NEWS: Study in Rome in English for a Master Degree in Fashion Studies

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BAU Rome students of the Minimaster Program in Fashion and Luxury can transfer up to 24 ECTS credits into the Master Degree Program in Fashion Studies taught in English at Sapienza University. Study in English in the Eternal City c/o BAU International Academy of Rome and Sapienza University for a Master Degree in Fashion awarded by one of the most prestigious and ancient universities representing the Made in Italy brand in the world More info www.baurome.com 
Gli studenti del Minimaster in Fashion and Luxury di BAU Rome possono trasferire fino a 24 crediti ECTS nel Master in Fashion Studies LM-65 dell'Universita' Sapienza. Studia in Inglese a Roma presso BAU e Sapienza per conseguire il titolo di Laurea in Fashion di una delle più prestigiose e antiche Università che rappresentano l'Italia nel mondo.
TODAY JOIN the OPEN DAY in via IV Novembre 114 h 18 to learn more about our Program, Scholarships and Credit Transfer

BAU ROME OPEN DAY 27/09/17 H 18: Made In Italy Brand Ambassadors Wanted!

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Dear Friends
 a new academic is starting at BAU International Academy of Rome, with 100 new students coming from Bahcesehir University (BAU) Istanbul and our network of foreign Partners, to study the fields of excellence of the Made in Italy brand, such as Design, Architecture, Art, Culture, Cinema, Fashion and Luxury.  
To celebrate the start of the new year, we are pleased to invite you to the open day that will be held at BAU Rome on Wednesday 27th of September and in particular to the final event at h 18,00 whereby we are going to announce the opening of the second session of the Minimaster in Fashion and Luxury design, the only course taught in English in Rome in the field of fashion and luxury brands design and management, concentrated in 12 weeks with case studies, in-company visits and meetings with the top representatives of the Made in Italy brand.
 

AGENDA

h 18,00 OPENING
h 18.30 WELCOME GREETINGS FROM THE DIRECTOR FRANCESCA DE PALO
h 19.00 PROFESSORS AND ENTREPRENEURS INVOLVED IN THE PROGRAM
h  20.00 FINAL COCKTAIL

 

TOPICS

- the importance to get specific training on the cultural patrimony and the corporate values behind the made in Italy brand, to understand the peculiar aspects of Italian design and luxury brands
- why companies in Italy need made in Italy ambassadors
- courses content, internship program, scholarships available, the experiential approach of the module from October 30 to November 27.

 

SPEAKERS

Fabiola Cinque, Francesco Subioli, Andrea Febbraio, Paolo Zagami,Giulia Decina, Marcel Kaminstein, Raffaella Arista and Valentina Parisi

RSPV to info@baurome.com - 06 565 688 72. Program details available on www.baurome.com, it is also possible to enroll into the experiential module from october 30 to november 27. In roder to apply for the scholarships made available by BAU Foundation http://www.baurome.com/how-to-apply/, send your cv and motivation letter to info@baurome.com