Art, Fashion & Design Certificate 

From the idea to the product 
Art, buildings, manufacts, visual contents and media products are cultural matters that represent social values and meanings through materials, techniques and ideas. Our experience of the visual world comes from a collaboration of eyes, mind and senses. The result of this collaboration shows up in images of the world. But do images vary across cultures and time? Is there a 21st century form of seeing? How can media impact on art perception? How art can represent values and identity in the 21st century? 


Which skills will you improve? 
With this program students will: 

  • Enhance their visual, communication and comparative analysis skills 
  • Develop a personal view and critical perception of the Italian art and media 
  • Learn how to use a combination of text, audio, images, animation, video and media to create a brand recognizable identity 
  • Understand how to identify target markets, profile audiences and use successful presentation techniques 

Intakes:

FALL 2018: OCT 22-NOV 9

SPRING 2019: 25 FEB - 15 MAR



MODULE 1

  • Introduction to the distinctive features of the Made in Italy Brand
  • Class discussion and documentary watching


MODULE 2

  • Art History Visits to Roman Museums and Galleries 


MODULE 3

  • Cinema and Culture in Italy
  • Visits to AnnaMode Atelier
  • Cinema Industry guest speaker


MODULE 4

  • Food Design in Italy
  • Guest Speaker 


MODULE 5

  • Fashion and lifestyle in Italy
  • Visits to Valentino & Fendi 


MODULE 6

  • Mid-term exam 


MODULE 7

  • Graphic Design in Italy: history and major trends Guest Speaker 


MODULE 8

  • Industrial Design: Major trends and innovative technologies for prototyping
  • Guest Speaker from Industrial Design World 


MODULE 9

  • Design Approach and Methodologies: exploring the relationship between form, function and utility
  • Case Studies about Creativity, Innovation and Technology 

MODULE 10

  • Visual Identity and Branding Techniques
  • Media Analysis, Italy vs global visual culture
  • Viral Social Media 

MODULE 11

  • In-company visit

MODULE 12

  • In-company visit

MODULE 13

  • Guest Speaker

MODULE 14

  • Wrap-up and conclusions

MODULE 15

  • Final Project

Tailor your learning experience

This certificate requires 42 contact hours. Contact us to know more about promotional prices and scholarships available through the BAU Foundation, and to customise your program. 

Non European candidates are strongly suggested to complete the enrollment process at least 40 days before the beginning of the selected course. 

  • Minimum number of participants to activate the certificate: 15 students 
  • Accommodation can be arranged upon request  

Tuition fee: 900 € 

Application fee: 150 € that will not be refunded in case of visa denial
 

View the Certificate Calendar and book your option! >>>