Art, Fashion & Design Certificate

From the idea to the product
Art, buildings, manufacts, visual contents and media products are cultural matters that represent social values and meanings through materials, techniques and ideas. Our experience of the visual world comes from a collaboration of eyes, mind and senses. The result of this collaboration shows up in images of the world. But do images vary across cultures and time? Is there a 21st century form of seeing? How can media impact on art perception? How art can represent values and identity in the 21st century?

Which skills will you improve?
With this program students will:

Enhance their visual, communication and comparative analysis skills
Develop a personal view and critical perception of the Italian art and media
Learn how to use a combination of text, audio, images, animation, video and media to create a brand recognizable identity
Understand how to identify target markets, profile audiences and use successful presentation techniques

3 AMERICAN CREDITS, 6 ECTS CREDITS

PROGRAM

Option 1: Learn how to complete this certificate in 10 days, inside Italian art, media and design

DAY 1

Arrival, accommodation and welcome greetings

DAY 2

Industrial Design in Italy, major trends

DAY 3

Digital Art and new Media in Italy, major representatives and their works

DAY 4

Visual Identity and branding in Italy, theory and techniques

DAY 5

Graphic Design in Italy, workshop with keynote speaker

DAY 6

Unfolding the layers of Rome, Museums and Galleries

DAY 7

Cinema Lab with keynote Italian author. Neorealism and impact on the Indie Cinematic Culture

DAY 8

Wrap up and city tour in places of interest

DAY 9

Social Communication Project: participants will apply visual theories and concepts

DAY 10

Departure

Option 2: Learn how to complete this certificate in a 3-months session, inside Italian art, media and design

WEEK 1

Introduction to the distinctive features of the Made in Italy Brand
Class discussion and documentary watching

WEEK 2

Art History Visits to Roman Museums and Galleries

WEEK 3

Cinema and Culture in Italy
Visits to AnnaMode Atelier
Cinema Industry guest speaker

WEEK 4

Food Design in Italy
Guest Speaker

WEEK 5

Fashion and lifestyle in Italy
Visits to Valentino & Fendi

WEEK 6

Mid-term exam

WEEK 7

Graphic Design in Italy: history and major trends Guest Speaker

WEEK 8

Industrial Design: Major trends and innovative technologies for prototyping
Guest Speaker from Industrial Design World

WEEK 9

Design Approach and Methodologies: exploring the relationship between form, function and utility
Case Studies about Creativity, Innovation and Technology

WEEK 10

Visual Identity and Branding Techniques
Media Analysis, Italy vs global visual culture
Viral Social Media

WEEK 11

Group Assignments and Students’ Idea Presentations

WEEK 12

Group Assignments and Students’ Idea Presentations

Tailor your learning experience

This certificate requires 42 contact hours and can be completed in 10 days, 2 weeks or in a 3-month period combined with other certificates. Contact us to know more about the scholarships available through the BAU Foundation and to customise your program.

Certificate intakes are available every 2nd week of the month and applicants, especially non european, are strongly suggested to complete the enrollment process at least 40 days before the beginning of the selected course.

Minimum number of participants to activate the certificate: 15 students
Accommodation can be arranged upon request

Tuition fee: 900 €

Application fee: 150 € that will not be refunded in case of visa denial