Art, Fashion & Design Certificate 

From the idea to the product 
Art, buildings, manufacts, visual contents and media products are cultural matters that represent social values and meanings through materials, techniques and ideas. Our experience of the visual world comes from a collaboration of eyes, mind and senses. The result of this collaboration shows up in images of the world. But do images vary across cultures and time? Is there a 21st century form of seeing? How can media impact on art perception? How art can represent values and identity in the 21st century? 


Which skills will you improve? 
With this program students will: 

  • Enhance their visual, communication and comparative analysis skills 
  • Develop a personal view and critical perception of the Italian art and media 
  • Learn how to use a combination of text, audio, images, animation, video and media to create a brand recognizable identity 
  • Understand how to identify target markets, profile audiences and use successful presentation techniques 

 


Option 1: Learn how to complete this certificate in 10 days, inside Italian art, media and design


DAY 1

  • Arrival, accommodation and welcome greetings 


DAY 2

  • Industrial Design in Italy, major trends 


DAY 3

  • Digital Art and new Media in Italy, major representatives and their works 


DAY 4

  • Visual Identity and branding in Italy, theory and techniques 


DAY 5

  • Graphic Design in Italy, workshop with keynote speaker 


DAY 6

  • Unfolding the layers of Rome, Museums and Galleries 


DAY 7

  • Cinema Lab with keynote Italian author. Neorealism and impact on the Indie Cinematic Culture 


DAY 8

  • Wrap up and city tour in places of interest 


DAY 9

  • Social Communication Project: participants will apply visual theories and concepts 


DAY 10

  • Departure 

Option 2: Learn how to complete this certificate in a 3-months session, inside Italian art, media and design


WEEK 1

  • Introduction to the distinctive features of the Made in Italy Brand
  • Class discussion and documentary watching


WEEK 2

  • Art History Visits to Roman Museums and Galleries 


WEEK 3

  • Cinema and Culture in Italy
  • Visits to AnnaMode Atelier
  • Cinema Industry guest speaker


WEEK 4

  • Food Design in Italy
  • Guest Speaker 


WEEK 5

  • Fashion and lifestyle in Italy
  • Visits to Valentino & Fendi 


WEEK 6

  • Mid-term exam 


WEEK 7

  • Graphic Design in Italy: history and major trends Guest Speaker 


WEEK 8

  • Industrial Design: Major trends and innovative technologies for prototyping
  • Guest Speaker from Industrial Design World 


WEEK 9

  • Design Approach and Methodologies: exploring the relationship between form, function and utility
  • Case Studies about Creativity, Innovation and Technology 


WEEK 10

  • Visual Identity and Branding Techniques
  • Media Analysis, Italy vs global visual culture
  • Viral Social Media 

 
WEEK 11

  • Group Assignments and Students’ Idea Presentations 


WEEK 12

  • Group Assignments and Students’ Idea Presentations

Tailor your learning experience

This certificate requires 42 contact hours and can be completed in 10 days, 2 weeks or in a 3-month period combined with other certificates. Contact us to know more about the scholarships available through the BAU Foundation and to customise your program. 

Certificate intakes are available every 2nd week of the month and applicants, especially non european, are strongly suggested to complete the enrollment process at least 40 days before the beginning of the selected course. 

  • Minimum number of participants to activate the certificate: 15 students 
  • Accommodation can be arranged upon request  

Tuition fee: 900 € 

Application fee: 150 € that will not be refunded in case of visa denial
 

View the Certificate Calendar and book your option! >>>