AMOROMA SCHOOL 2019
July 14 /21 and July 14/28
1 week Program: July 15/22 euro 1000 + 200 (including accommodation and enrollment),
2 week program: July 15/29 euro 1800 + 200 (including accommodation and enrollment).
“AmoRoma is a full immersion in the character of Rome with workshops in design thinking, in-company visits and meetings with vmdesigners, journalists, entrepreneurs in the fields of art, fashion, luxury, food and lifestyle.”
The word ROMA is a palindrome, meaning that read backwords means AMOR i.e. love...
Unconditional love is the ultimate attribute of the only possible relationship that you can have in the city of Rome.
COURSE CONTENTS & OBJECTIVES
This program aims to introduce students to the multifaceted relationships between the heritage of Rome - one of the most important world sites in the Unesco list for its huge historical and artistic patrimony - and the Italian culture.
The most iconic areas of the city and the symbols of its collective memory will be explored, by analysing tangible and intangible components of the cultural heritage of Rome, and their relationship with cultural tourism and creative industries, such as cinema, fashion and visual arts.
Course includes a mix of workshops, meetings with designers and VIP of the Made in Italy brand, city walks and site visits.
At the end of the program, students are expected to prepare a visual portfolio aimed to portray the spirit of Rome (genius loci). The main concept of the final project will be illustrated with a video or a set of pictures.
AGENDA
This program will take 5h per day, for a total of 25h for the first option, and 50h for the second option. Week-ends are free and are meant to explore the city, nearby beaches and complete self/study activities.
SCHEDULE (subject to changes):
2019-7-14 Sunday
Pick up at the Fiumicino airport and accommodation
2019-7-15 Monday
Morning Class: Welcome Greetings at BAU Rome
Afternoon: City walks 1 “In search of city icons 1, an historical point of view
2019-7-16 Tuesday
Morning Class: City walks 2 / In search of city icons 2, the Imperial Rome
Afternoon: Studio session at BAU Rome, re-arranging materials
2019-7-17 Wednesday
Morning Workshop “Italian Luxury Brands”
Afternoon – Visit to Bulgari Foundation
2019-7-18 Thursday
Morning Speech by VIP Fashion entrepreneur and designer, Anna Fendi
Afternoon: City walks 3 / In search of City icons 3 in the Roman luxury district
2019-7-19 Friday
Morning: Vatican Museums Tour
Afternoon: Saint Peter Tour
2019-7- 20 Saturday
Free – any extra activities can be organized upon request and require extra budget
2019-7-21 Sunday
Pick up for the airport - 1 Week Program
Free – any extra activities can be organized upon request and require extra budget - 2 Week Program
2019-7-22 Monday
Morning: Studio session at BAU Rome, re-arranging materials & Mid term
Afternoon：Visit to Cinecittà, the Roman Hollywood
2019-7-23 Tuesday
Morning: Workshop “Cinema and Fashion”
Afternoon: Visit to Fashion Foundation
2019-7-24 Wedsday
Morning City walks 5/ Old spaces and new places”
Afternoon: – Visit to EUR district
2019-7-25 Thursday
Morning: Studio Session at BAU Rome, gathering all materials
Afternoon: Pre-jury
2019-7-26 Friday
Morning: Final Jury with project presentation
Afternoon: Certificates Award
2019-7-27 Saturday
Free – any extra activities can be organized upon request and require extra budget
2019-7-28 Sunday
Pick up for the airport - - 2 Week Program
ACCOMMODATION AND MEALS
Students will be accommodated in groups of 4 up to 7 people, in flats equipped with kitchenette, 2 or 3 bedrooms and services. Flats will be located in Trastevere, the most typical district of the capital, perfect for art, cultural events and good food. Tram nr 3 connects Trastevere with Via IV Novembre, i.e. Piazza Venezia (where the School is located), in a few minutes.
Buffet Meals will be arranged every day for lunch and dinner at the Restaurant Hespresso http://www.hespresso.it, nearby the School, from Monday to Friday week-ends excluded.
EXTRA WEEK/END ACTIVITIES
Not included in the overall fee, upon request they can be organized in town and outside: best indicated Florence and Naples.
FEES:
Min number of students to open this course: 15 students
Overall fee includes pick up at and for the airport, museums tickets, tours and accommodation. It must be paid in two installments: 50% by May 7, 50% by May 28