IAR FLAGSHIP PROGRAMS
Design is by definition drawing the identifying mark or sign that gives shape to an idea. Professional designers must always start from the soul of the client, then move to analyse brand’s values, needs of the targeted audience, market requirements…so shape the contents and make drems come true. The 21st century designer needs to have the superpowers of the Renaissance Architect: he is the man expected to realize imagined planets in a world of change…therefore he must be able to manage people, contents and visuals, engineer processes, research ways and techniques, organize strategies and build bridges across cultures. At BAU International Academy of Rome our programs aim to train the designer of the 21st century, in the fields of Arts, Architecture and Interior Design, as well as in marketing, communication and engineering business innovation, always drawing inspiration from the rich cultural heritage of the country, which is a cornerstone of the worldwide reputation of the Made in Italy brand.
Rome is the leading cultural political and religious centre of the western civilization; the keeper of the legacy of the Roman Empire; the city where Renaissance artists, architects and engineers came to borrow and learn from the ruins, the buildings, the monuments and the books of the past, stones, shapes, colours and techniques for their "inventions". BAU has landed in no other city than Rome in recognition of the power of the Eternal City to inspire Italian and international design, architecture and fashion with its excellence in craftsmanship and huge patrimony of art and culture.
In Rome, its hinterland and south Italy you can still experience the atmosphere of the "Italian bottega" where throughout the centuries, techniques and trade secrets of traditional craftsmanship in clothing, jewelry, costumes, decorative art, ritual objects and musical instruments have passed on to future generations from father to son. In times dominated by massification and economic crisis, products and brands with a story and an heritage, make the difference, because they can offer a set of tangible, physical and interactive experiences that create consumers' engagement. (read more >>>)
BAU International Academy of Rome has created a new format characterised by an intensive hands-on approach and teaching strategies focused on design thinking.
We believe that many of the most critical challenges we are due to face in the modern world derive from ill-defined and tricky problems, which make both the problem and the solution unknown, especially when the interests of many people from different cultures are involved. Using design thinking, we focus on the solutions available outside the box of conventional problem solving and look for new scenarios and perspectives also inspired and nurtured by the rich Italian Cultural Heritage, which is a core success factor of the mindset behind the reputation of the Made in Italy brand.